Phulay Bay, a Ritz-Carlton Reserve Appoints IMAGINE PR as North American Public Relations Agency

 

New York, NY, 2026-May-26 — /Travel PR News/ — IMAGINE PR has been appointed as the North American Public Relations Representative for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand.

The world’s first Ritz-Carlton Reserve property, Phulay Bay, a Ritz-Carlton Reserve is one of Thailand’s most distinctive luxury retreats. Set along the shores of the Andaman Sea, it is designed for travelers seeking rare, exotic, and authentic experiences in the most remote corners of the world. The 54-villa and pavilion resort offers unspoiled views of Krabi’s dramatic limestone karsts and rugged coastline. With designs by acclaimed Thai architect Lek Bunnag, the property combines modern styling with traditional Thai influences, featuring indigenous landscaping, reflection ponds, and tactile silk furnishings to create a strong sense of tranquility.

Every guest is paired with their own personal butler, known as a “Ton Hong,” who curates bespoke experiences throughout the stay, from private beach dinners and island excursions to wellness sessions and cultural journeys.

For ultimate relaxation, The Spa at Phulay Bay offers a tranquil wellness experience surrounded by tropical vegetation, reflection ponds, and traditional Thai pavilions. Personalized wellness offerings inspired by Thai healing traditions include yoga, meditation, and breathwork led by the resort’s Reserve Yogi and Wellness Expert.

Dining offerings include a collection of intimate restaurants and bars centered around personalized service and locally inspired cuisine. Sri Trang specializes in traditional Southern Thai dishes, while Lae Lay overlooks the Andaman Sea with international and seafood-focused cuisine. Jampoon highlights French-Mediterranean-inspired dishes, while Chomtawan, Pirom Bar, and Plai Fah offer more relaxed culinary and cocktail experiences throughout the resort. Each highlights fresh local ingredients sourced from nearby markets alongside immersive dining experiences including private beach dinners.

The property features an extensive range of activities for travelers seeking both relaxation and adventure, including island-hopping excursions, Thai cooking classes, batik painting, luxury boat tours, and tailored butler-curated experiences. Guests looking to immerse themselves in the natural beauty and culture of Southern Thailand can also explore Krabi’s surrounding beaches, rainforests, waterfalls, and nearby Phi Phi Islands while experiencing Phulay Bay, a Ritz-Carlton Reserve’s signature Thai hospitality and individualized service.

Phulay Bay’s standing among the world’s most distinguished luxury retreats was reaffirmed this year, when the resort retained its 3 MICHELIN Key distinction for the second consecutive year, one of only six properties in Thailand and the only resort in Krabi to earn the highest accolade in The MICHELIN Guide.

Images can be found here. Additional information can be found here.

About IMAGINE PR
IMAGINE PR is a boutique public relations firm specializing in experiential high-end travel and tourism. The enthusiastic, smart, and pro-active team of PR professionals and writers has a passion for travel and a knack for the media. What sets IMAGINE PR apart is a deep understanding of our clients. Many have been with us for a decade or longer. Our very first client is still with us after 15 years. Equally unique to IMAGINE PR, is our knowledge of the sustainability and conservation aspects of the hospitality and travel industry. IMAGINE PR has been named to Observer’s PR Power List of the 10 most powerful travel and hospitality PR firms and has won numerous HSMAI Adrian Awards (Platinum, Gold and Silver) over the last 14 years.

About Phulay Bay, a Ritz-Carlton Reserve

Phulay Bay, the world’s first Ritz-Carlton Reserve property, is located in Krabi, Thailand set along the scenic shores of the Andaman Sea. Phulay Bay represents a departure from the ordinary and is designed for travelers seeking rare, exotic and authentic experiences in the most remote corners of the world. The property features 54 spacious villas with private plunge pools, rainforest showers, indoor and outdoor baths and showcases scenic tropical garden or ocean views. Amenities include an 11-room treatment spa, a selection of formal and casual dining options, infinity pool, 1,400 square-foot meeting and event space, and an array of local attractions, including white-sand beaches, coral reefs, lush rainforests, caves, waterfalls and exploration of the nearby Phi Phi Islands. Please visit www.ritzcarlton.com/en/hotels/phulay-bay.

 

About The Ritz-Carlton Hotel Company, LLC

Delivering the Gold Standard in service in coveted destinations around the world, The Ritz-Carlton Hotel Company, LLC currently operates 125 hotels in 37 countries and territories. From iconic urban destinations to stretches of paradise in untouched corners of the earth, The Ritz-Carlton offers the opportunity for true discovery and transformative escapes that stay with guests long after they depart. Committed to thoughtful innovation, The Ritz-Carlton encompasses two groundbreaking brand extensions, Ritz-Carlton Reserve and The Ritz-Carlton Yacht Collection. Ritz-Carlton Reserve is a collection of rare estates set apart from the world, where personalized care and cultural immersion are paramount. The Ritz-Carlton Yacht Collection translates the brand’s legendary service and hospitality for sea, reimagining the ultra-luxury cruising category. For more information or reservations, visit the company website at www.ritzcarlton.com, for the latest company updates, visit news.marriott.comand to join the live conversation, use #RCMemories and follow along on Facebook, X, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com. The Ritz-Carlton is committed to supporting the destinations where it operates through Community Footprints, the company’s social and environmental responsibility program.