W Algarve Partners with IMAGINE PR to Bring Southern Portuguese Luxury to North America

(IN SHORT) IMAGINE PR has been appointed as the North American Public Relations Representative for W Algarve, a luxury hotel situated on the southern coast of Portugal. W Algarve, inaugurated in June 2022, offers 134 meticulously designed guest rooms and suites with sweeping views of the ocean, along with six distinct restaurants and bars curated by renowned Peruvian chef Julio Ferradas. The hotel emphasizes wellness with amenities like the AWAY Spa, Techno Gym, and Fuel Bar, providing guests with a perfect blend of relaxation and rejuvenation against the backdrop of Portugal’s scenic beauty.

(PRESS RELEASE) New York, NY, 2024-Mar-26 — /Travel PR News/ —IMAGINE PR has been appointed as the North American Public Relations Representative for W Algarve, a luxury hotel adding a new and vibrant energy to the southern Portuguese coast.

The opening of W Algarve in June 2022 marked a significant addition to W Hotels brand. Located atop of Southern Portugal’s iconic cliffs in the coastal town of Albufeira, the property brings an exciting new energy to the destination.

With 134 meticulously designed guest rooms and suites facing westwards, each accommodation option offers sweeping views of the azure ocean, complemented by expansive private balconies. The duplex-style designs add an element of spaciousness and luxury and immerse guests in local culture with carefully selected artwork, bespoke furnishings, and Portuguese-inspired elements like bedside lanterns, striking headboards, and authentic Algarve tiles. These details not only enhance the aesthetic appeal but also provide a sense of connection to the region’s rich heritage, ensuring a memorable stay for every guest.

W Algarve elevates Albufeira’s dining scene with a distinctive array of six restaurants and bars, offering delights ranging from sun-kissed cocktails to southern Portuguese cuisine with a twist. Led by the highly skilled Peruvian chef Julio Ferradas, who boasts a distinguished career spanning over 15 years in the luxury hospitality industry, the culinary offerings at W Algarve showcase a dedication to precision and a strong commitment to sustainable and ethical sourcing practices.

The hotel offers the ideal combination of restfulness and revitalization with its seaside location and wellness services including the AWAY Spa, Techno Gym and Fuel Bar. The focus on health and refresh allows guests to feel balanced and glowing from the moment they arrive and depart with positive energy.

With the hotel’s prime location and upscale amenities, W Algarve promises an unforgettable experience for travelers seeking luxury and comfort in one of Portugal’s most picturesque destinations.

Images can be found here.

More information on W Algarve can be found here.


About W Algarve

Located on the central Algarve coast, W Algarve is home to 134 hotel rooms and suites plus 83 residences, complete with azure views and spacious balconies. Ten WOW suites demonstrate next-level luxury, each providing two floors of state-of-the art resort living. The Extreme WOW Suite (the W brand’s modern interpretation of a traditional presidential suite) hosts an expansive bedroom inspired by the beautiful Bengali cave and the picturesque Algarve fishing villages.

W Algarve has something to excite every foodie: breathtaking rooftop restaurant Sea Sky, overlooking the golden bay of Armação de Pera; The Market Kitchen, serving relaxed and modern interpretations of international favorites; and the iconic Paper Moon, serving award-winning Italian cuisine with panoramic views over the grounds and ocean. Meanwhile, Champagne sunset deck AIR, poolside bar SIP and the eclectic The Living Room.

About W Hotels Worldwide

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.


IMAGINE PR is a boutique public relations firm specializing in experiential high-end travel and tourism. The enthusiastic, smart, and pro-active team of PR professionals and writers has a passion for travel and a knack for the media. For more information about the company and a detailed client list visit: http://www.imagine-team.com