TUI Hotels and Resorts Launches The Mora Singapore as First Asian Property in Luxury Expansion Strategy

(IN SHORT) TUI Hotels & Resorts is set to introduce The Mora Singapore in September 2026, marking the brand’s first property in Asia and continuing its global expansion in the luxury hospitality segment. Located within the tranquil Labrador Nature Reserve, the boutique hotel will offer a small number of rooms and suites alongside premium amenities and curated experiences designed to reflect a philosophy of laid-back, personalized luxury. Guests will have access to immersive local activities through the TUI Musement App, enhancing their connection to Singapore’s culture and environment. With additional developments planned, including a new property in Bali, The Mora brand aims to establish a distinctive presence in Asia by offering flexible, experience-focused stays that prioritize authenticity and meaningful travel.

(PRESS RELEASE) SINGAPORE, 2026-Apr-29 — /Travel PR News/ — TUI Hotels & Resorts is expanding its luxury hospitality footprint with the launch of The Mora Singapore, marking the brand’s first entry into the Asian market and its third property globally. Scheduled to open in September 2026, the new hotel represents a significant step in the company’s strategy to grow its premium lifestyle portfolio across key international destinations.

Located within the scenic Labrador Nature Reserve, the property offers a tranquil setting just minutes from the city’s vibrant center. Designed in a colonial bungalow style, the hotel will feature 20 guest rooms and suites, complemented by amenities including an outdoor swimming pool and an indoor jacuzzi. Additional facilities in an adjacent building will include an executive lounge, a bar, and two dining venues, providing a balanced mix of relaxation and social spaces.

The Mora brand is positioned around a concept of modern, laid-back luxury, encouraging guests to embrace flexibility, authenticity, and immersive travel experiences. Its philosophy is centered on the idea of slowing down and enjoying the present moment, offering a hospitality approach that prioritizes personalization and emotional connection over traditional luxury conventions.

Artur Gerber, CEO of TUI Hotels & Resorts, highlighted Singapore’s appeal as a dynamic and cosmopolitan destination, making it an ideal location for the brand’s regional debut. Surrounded by expansive greenery, the property is designed to provide a peaceful retreat while maintaining close proximity to the city’s cultural and commercial attractions.

Guests at The Mora Singapore will also benefit from curated local experiences accessible through the TUI Musement App. These include guided food tours, cultural excursions with river cruises, and sunset sailing experiences around Singapore’s southern islands, allowing visitors to engage more deeply with the destination.

Following its launch in Singapore, the brand’s expansion will continue with a new development in Bali, Indonesia, further strengthening its presence in Asia. Through this growth, The Mora aims to build a network of destinations that combine contemporary comfort with authentic, experience-driven travel.

About The Mora
The Mora hotels combine laid-back, contemporary luxury with a highly tailored and flexible approach. The leisure hotel experiences let guests follow their mood into the moment and give them the freedom to holiday their way. The brand is aimed at holidaymakers who value elevated experiences designed to suit their personal preferences. The first hotel is located in Zanzibar. The Mora is a luxury brand of TUI Hotels & Resorts’ leading leisure hotel portfolio.

Media contact:

Natascha Kreye
+49 (0)511 566 6029
natascha.kreye@tui.com

SOURCE: TUI Group