Budapest, 2014-04-22 — /Travel PR News/ — Tokaj wine and Hungarian goose liver will be the biggest hits at Budapest Airport during the 2014 Easter travel season. Thanks to tripartite cooperation between the airport operator, Heinemann Duty Free and Hungarian manufacturers, Budapest Airport will be presenting the products of Royal Tokaji and Merian in a special promotion forming the centerpiece of its spring commercial offer.
Huge, colorful posters placed before the passenger security screening checkpoint call attention to the fact that special experiences await travelers inside the terminal. During the Easter season, Budapest Airport and Heinemann Duty Free will continue the trinity promotions (airport, retailer, Hungarian manufacturer) introduced last year with huge success, focusing on Hungarian products. This time passengers will be given an opportunity to taste and purchase goose liver and Tokaj wine in the transit area of the terminal. The promotion involves attractive discounts, so based on previous experience, a sizeable increase is expected in the sales of the products concerned.
Building on past experience, this time the products will not only be offered in the central hall of the SkyCourt, but also in Terminal 2A, at the Heinemann store located next to the boarding gates. Thus, if passengers liked the products, they can purchase them immediately, before boarding, to make the Easter menu all that more special. The current Tokaj wine and goose liver promotion lasts until 30 April. Passengers will be able to taste the 5 puttonyos (wooden vessel used to collect the grapes) tokaji aszú dessert wine, a late harvest white wine and a tokaji Furmint. (The Furmint will be available with a 30% discount all month at the Heinemann stores). Of the Merian products, the goose liver terrine, the duck liver terrine, the goose liver with truffles and the goose liver block will be part of the promotion. Budapest Airport has added to the spectacle by supplying two plastic goose figures; such initiatives are usually very popular with passengers.
“I am certain that this type of commercial promotion will live up to expectations, especially as we have paired two typical Hungarian products which complement each other very well,” said Patrick Bohl, head of retail and advertising for Budapest Airport. “Together with our partners, we believe that high-quality Hungarian food products deserve to be highlighted in every respect, as they are anyhow very popular with passengers, who take the tastes of Hungary back home with them when they leave. This not only promotes Hungarian gastronomy and the popularity of Hungarian wine, but is also great in terms of country marketing,” he added.
The cooperation is also supported by the Agricultural Marketing Center (AMC) of the Hungarian National Tourism Office, which aims to promote high-quality Hungarian food products. With their help, lesser-known brands or those operating on smaller budgets can also introduce themselves to international consumers. Joint airport promotions have always provided excellent opportunities for Hungarian companies to present their products to the traveling public.