Choice Privileges Introduces Innovative Auction Tool for Exclusive Experiences
(IN SHORT) Choice Privileges, the esteemed rewards program of Choice Hotels International, Inc., has unveiled a groundbreaking auction tool that empowers members to bid on exclusive Choice Privileges Experiences. This new feature offers members the opportunity to utilize their points for unforgettable experiences, ranging from VIP access to concerts featuring artists like Kane Brown to premium tickets for Washington Wizards and Washington Capitals games. With a focus on enhancing member engagement and satisfaction, Choice Privileges continues to expand its offerings, providing tailored experiences for travelers who value unforgettable memories. The auction tool, accessible through the Choice Privileges website, revolutionizes the redemption process, allowing members to participate in bidding for experiences that align with their interests and preferences seamlessly.
(PRESS RELEASE) NORTH BETHESDA, Md., 2024-Mar-23 — /Travel PR News/ — Choice Privileges, the award-winning rewards program of Choice Hotels International, Inc. (NYSE: CHH) has launched a new auction tool that enables members to bid on available Choice Privileges Experiences. This auction tool increases members’ ability to redeem their points for experiences that mean the most to them. The first experiences to be offered by this new auction tool launched today, includes a VIP experience and tickets to country artist Kane Brown’s upcoming concert in Bloomington, IN, as well as VIP access to upcoming Washington Wizards basketball and Washington Capitals hockey games in Washington, D.C.
“Choice Privileges members value experiences over things, and that’s why we continue to expand the Choice Privileges Experiences program to increase and diversify experience offerings that money can’t buy,” said Julie Purser, vice president, loyalty strategy and membership rewards, Choice Hotels. “From college football to concerts, professional racing, basketball and hockey games, Choice Privileges is excited to continue adding new experiences for members and increase their engagement during the redemption process through the addition of this auction tool.”
New experiences offered
Choice Privileges continues to add new experiences across sports and music helping members pursue their passions. Newly released experiences, through agreements with Learfield and Monumental Sports & Entertainment, are now available for bidding:
- Kane Brown Platinum Concert Experience – Indiana University (2): Two (2) premium side stage viewing/seating for concert performances; artist Meet and Greet; an invitation to the pre-show Hoosier Welcome Reception with complimentary open bar and appetizers; access to VIP Lounge with dedicated cash bar, preshow activities and more; premium parking near Memorial Stadium; early entrance into the stadium; two (2) merchandise items; two (2) commemorative Full Ride Tour VIP laminates; two (2) night Choice Hotels stay in Bloomington; $1,500 in travel gift cards for airfare, transportation, incidentals ($750 per person).
- Kane Brown Gold Concert Experience – Indiana University (2): Two (2) premium reserved tickets in the first 3 rows on the floor -or- in the Henke Hall of Champions red seats; an invitation to the pre-show Hoosier Welcome Reception with complimentary open bar and appetizers; backstage guided tour before the show; access to VIP Lounge with dedicated cash bar, preshow activities and more; premium parking near Memorial Stadium; early entrance into the stadium; two (2) merchandise items; two (2) commemorative Full Ride Tour VIP laminates.
- Kane Brown Silver Concert Experience (4): Two (2) premium reserved tickets on the floor or in the lower bowl; access to VIP Lounge with dedicated cash bar, pre-show activities and more; two (2) merchandise items; two (2) commemorative Full Ride Tour VIP laminates; premium parking near Memorial Stadium.
- Washington Wizards vs. Chicago Bulls (2): Early entry; watch warmups courtside; pre-game photo near court; gift bag; all-inclusive suite tickets; meet and greet and photo with Dave Johnson (Wizards play-by-play announcer) and Glenn Consor (Wizards analyst).
- Washington Capitals vs. Winnipeg Jets (2): Early entry; watch warmups from the penalty box with photo opportunity; gift bag; all-inclusive suite tickets; meet and greet and photo with John Walton (Capitals broadcaster).
- Washington Capitals vs. Detroit Red Wings (2): Early entry; watch warmups from the penalty box with photo opportunity; gift bag; all-inclusive suite tickets; meet and greet and photo with John Walton (Capitals broadcaster).
- Washington Capitals vs. Ottawa Senators (2): Early entry; watch warmups from the penalty box with photo opportunity; gift bag; all-inclusive suite tickets; meet and greet and photo with John Walton (Capitals broadcaster).
How it works
To bid on an available experience, log into your Choice Privileges account and review the experience description on ChoicePrivilegesExperiences.com. Once you have reviewed the experience description and are ready to bid, click “Bid.” Then, you can submit the amount of Choice Privileges points you want to bid, and you’re in the running. An email confirming the bid you placed will be sent to the email address you have in your Choice Privileges profile shortly thereafter. Once you’ve placed a bid, you are able to increase your bid simply by entering another bid on the auction. The winner will be notified by email immediately following auction closing and Choice Privileges will follow up shortly after to confirm necessary details to fulfill the winning experience. If you did not place the winning bid, you will receive an e-mail that the auction has closed and your bid was not the winning one. If you won, enjoy! [Exact details of each experience may vary due to weather and other factors.]
Previously announced Choice Privileges Experiences have included college football and basketball gameday experiences with 18 schools including University of Alabama, University of Michigan and Ohio State University, and VIP experiences at all 38 races in the 2024 NASCAR Cup series season through a collaboration with Trackhouse Racing.
Choice Privileges members can earn points by staying at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Members can also earn points by using one of two new co-branded credit cards where cardholders can earn on everyday purchases including gas, groceries, and home goods. Choice’s family of brands range from upper upscale and upscale, full service, boutique and resort-like hotels Radisson Blu, Radisson, Cambria Hotels and the Ascend Hotel Collection, to midscale, economy and extended stay hotels including Country Inn & Suites, Comfort, Quality Inn, Sleep Inn, Econo Lodge, Everhome and Mainstay Suites.
For more information or to enroll in Choice Privileges, visit www.choicehotels.com/choice-privileges.
About Choice Privileges®
The award-winning Choice Privileges rewards program enables members to earn and redeem points for reward nights at over 7,000 Choice-branded hotels across a diverse portfolio of brands in 46 countries and territories. Points can also be earned and/or redeemed with at other properties, like Bluegreen Vacations, Penn Entertainment, and the iconic Treasure Island Hotel & Casino in Las Vegas. Members can also exchange points for airline miles or redeem them for gift cards with popular restaurants and retail stores, stays at the luxurious Preferred Hotels & Resorts, and even VIP college football experiences. Choice Privileges Mastercard holders can earn more points faster, including on everyday spending. To enroll in the free Choice Privileges program or learn more about the Choice Privileges Mastercard credit cards, visit www.choicehotels.com/choice-privileges.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The challenger in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing more than 630,000 rooms, in 46 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Media Contact:
301-592-6318
MediaRelations@choicehotels.com
SOURCE: Choice Hotels International, Inc.
###