Langley, UK, 2015-10-21 — /Travel PR News/ — Travelport (NYSE:TVPT), a leading Travel Commerce Platform, is celebrating the first anniversary of Travelport Rich Content and Branding, the industry leading solution that allows airlines to more effectively market and retail their offering to travel agencies around the world.
In the past year, over 120 network airlines and low cost carriers, representing more than 50% of our total air segment volumes, have signed up to Rich Content and Branding including Lufthansa, SWISS, easyJet, Ryanair, Delta, United, Singapore Airlines, Air Canada, Air China and Kenya Airways. 90 airlines are now live in the system, ready for travel agencies to search, sell and book, with more airlines making their additional branded content available each week.
Travelport Rich Content and Branding enables airlines to fully display all of their fares, ancillaries and brand proposition, exactly as they would on their own websites, giving them the greatest control possible over how their products appear on travel agents’ screens. It includes rich product descriptions and graphics, optional or ancillary products for sale, including fares families. Since its launch last year, Travelport has continued to enhance Rich Content and Branding by adding powerful, new search functionality and increased opportunities for upselling by offering the ‘next product/price point up’, with a full comparison of associated attributes and ancillaries. In addition, airlines can now better target their messages by customising and segmenting their offers and products to agents in order to achieve greater returns and we are constantly looking at new ways to enhance the merchandising opportunities available.
Derek Sharp, Travelport’s Senior Vice President and Managing Director, Air Commerce, added: “Today marks a significant milestone for one of Travelport’s flagship products. With Rich Content and Branding, our airline customers are able to sell their products their way, in the intermediary channel, adding real value to their businesses. We have now achieved critical mass with the number of airlines who share our vision to offer travel agents and travellers visually-rich and interactive content and more and more airlines are signing up each week.”
Notes to editors
The anniversary coincides with today’s IATA World Passenger Symposium in Hamburg, Germany where Travelport is exhibiting. Travelport spokespeople including Derek will be on hand for interviews and meetings, so please do contact us to arrange any meetings.
Travelport is a Travel Commerce Platform providing distribution, technology, payment and other solutions for the global travel and tourism industry. With a presence in over 170 countries, over 3,500 employees and 2014 net revenue of over $2.1 billion, Travelport is comprised of:
- A Travel Commerce Platform through which it facilitates travel commerce by connecting the world’s leading travel providers with online and offline travel buyers in a proprietary business-to-business (B2B) travel marketplace. In addition, Travelport has leveraged its domain expertise in the travel industry to design a pioneering B2B payment solution that addresses the needs of travel intermediaries to efficiently and securely settle travel transactions.
- Technology Services through which it provides critical IT services to airlines, such as shopping, ticketing, departure control and other solutions, enabling them to focus on their core business competencies and reduce costs.
Travelport is headquartered in Langley, U.K. The Company is listed on the New York Stock Exchange and trades under the symbol “TVPT”.
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