Viking® extends partnership with Highclere Castle

“Heroes at Highclere” Event Sponsorship and Exclusive Video Content Offer New Opportunities to Experience “The Real Downton Abbey”

Los Angeles, 2018-Aug-14 — /Travel PR News/ — Viking® (, widely known for its sponsorship of PBS’ celebrated series MASTERPIECE and the iconic television advertisements that aired during the Emmy® Award-winning series Downton Abbey, today (August 9, 2018) announced it has extended its partnership with Highclere Castle, the country seat of the Earl and Countess of Carnarvon that served as the setting for the show. As part of the relationship, Viking has signed on as headline sponsor of “Heroes at Highclere,” a weekend to raise money for those who serve and those who save, taking place at the Castle on September 8-9, 2018. Representatives from more than 20 countries will gather on the lawns for the event, which will honor the centennial anniversary of the end of World War I and will highlight the history of flight, as well as the creation of the Royal Air Force (RAF), culminating in a memorial service on Sunday. Adding to the partnership, Viking has also launched a series of online videos to complement the first-ever coffee table book about Highclere, At Home at Highclere, written by the Countess of Carnarvon.

The enhanced partnership with Highclere Castle builds on Viking’s long-standing commitment to promoting cultural enrichment, with current partners including NBCUniversal International Studios’ “Downton Abbey: The Exhibition,” PBS’ MASTERPIECE, National Geographic’s Genius, TED, The Metropolitan Opera, Greenwich Music Time, Opera Holland Park, BBC, LIBERA, Ballet Sun Valley, RHS Chelsea Flower Show, Oslo’s Munch Museum, Oslo’s Viking Ship Museum and St. Petersburg’s Mariinsky Theatre, among others.

“Many of our guests were introduced to both Viking and Highclere Castle while watching Downton Abbey, so we are inextricably linked in a lot of minds,” said Karine Hagen, Senior Vice President of Viking. “But first and foremost, the relationship between Viking and Highclere is one of friendship and family. In our professional worlds, both Lady Carnarvon and I are much aligned in our determination to deliver enriching and meaningful experiences to our guests. Our respective platforms, Highclere Castle and Viking, allow us to connect different cultures in ways that can ultimately help make the world a more understanding place. Heroes at Highclere, which Viking is proud to sponsor, is one such example – and just one of the many of the worthwhile causes the Earl and Countess of Carnarvon organize and to which they lend their names.”

Heroes at Highclere

In addition to marking the RAF and World War I centennial, Heroes at Highclere will welcome several thousand visitors for a fundraising weekend for all involved in wars past and those continuing to serve today. Funds raised during the weekend will go support veterans’ charities including Combat Stress, Médicins Sans Frontières (Doctors Without Borders), The Royal British Legion, The UK Sepsis Trust and RAF100 Appeal, as well as one in the USA. Throughout the weekend, guests will be entertained with displays in the sky and on the ground to commemorate heroes. Historic aircraft, including the Red Arrows Display Team, P51 Mustang, a Typhoon Display, the Spitfire, the Tiger 9 Formation Team and the Great War Display Team will take part in the event – and Europe’s only airworthy B17 will fly over the Castle on both days. The Earl and Countess of Carnarvon will also dedicate a new memorial of an airman, carved from a 200-year-old cedar felled on the Highclere Estate. The event will also feature commemorative football games inspired by the only moment of peace during World War I, when armies from both sides famously played football on Christmas Day 1914. Musical entertainment will feature the popular Military Wives Choir, a Scottish Pipe Band and the 1920s band The Gatsby Girls. The Viking hospitality area is set on the famous lawns, where guests will enjoy a tea tent, a dance tent and a speakers’ tent with well-known literary names, including Robert Harris and former war correspondent Kate Adie, amongst others. For more information about the event, visit

“We are delighted to continue our partnership with Viking for Heroes at Highclere. This weekend is to raise money for those who serve and those who save, and we hope it will be a fascinating and meaningful event for all who attend,” said Lady Carnarvon. “This is also a particularly exciting time for us, as we prepare to welcome the cast and crew of Downton Abbey back to Highclere Castle for the filming of the highly anticipated movie, and I am delighted that Julian Fellowes who created and wrote Downton Abbey is joining us on Sunday as one of our speakers.”

Highclere Castle

Known to global audiences as the setting of Downton Abbey, Highclere Castle is a country house in the Jacobethan style by the architect Charles Barry, with a park designed by Capability Brown. The 5,000-acre estate is in Hampshire, England, about 5 miles south of Newbury, Berkshire. Long the Carnarvon family’s ancestral country seat, Highclere has welcomed royalty, statesmen and notables from the worlds of business, academia and the arts. Lady Carnarvon is the author of multiple bestselling books, including At Home at Highclere, Lady Almina and the Real Downton Abbey and Lady Catherine and the Real Downton Abbey. Lady Carnarvon’s first book spent 60 weeks on the New York Times Best Seller list. Read Lady Carnarvon’s blog at

Viking & Highclere

In addition to the Heroes at Highclere sponsorship and new videos, Viking offers a variety of ways for guests to experience life at “The Real Downton Abbey” in person and at home. Viking’s Oxford & Highclere Castle pre- or post-trip extension is available for guests on select river and ocean cruise itineraries. The Privileged Access extension was co-created by Karine Hagen, with the Carnarvon family. The extension provides guests with an exclusive three-day experience in the rolling hills of England’s countryside with a champagne welcome and tours of the estate. Also, Lady Carnarvon’s bestselling books are sold onboard Viking ships. Additionally, Karine Hagen’s “The World of Finse” children’s book series, which chronicles Finse’s adventures around the world and are sold onboard Viking ships, includes several titles written by Lady Carnarvon, including Finse of Dogton Abbey: Afternoon Tea and Finse of Dogton Abbey: Good Manners.

About Viking

Viking was founded in 1997 with the purchase of four ships in Russia. Designed for discerning travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers guests “the thinking person’s cruise” as an alternative to mainstream cruises. In its first three years of operation, Viking has been rated the #1 ocean cruise line in Travel + Leisure’s 2016, 2017 and 2018 “World’s Best” Awards. Viking currently operates a fleet of 68 vessels, offering scenic cruising on rivers and oceans around the world. In addition to the Travel + Leisure honors, Viking has also been honored multiple times on Condé Nast Traveler’s “Gold List” as well as recognized by Cruise Critic as “Best Overall” Small-Mid size ship in the 2018 Cruisers’ Choice Awards, “Best River Cruise Line” and “Best River Itineraries,” with the entire Viking Longships® fleet being named “Best New River Ships” in the website’s Editors’ Picks Awards. For additional information, contact Viking at 1-855-8-VIKING (1-855-884-5464) or visit

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Source: VIKING