London, UK, 2023-Mar-17 — /Travel PR News/ — The US has always been curious about British culture, but how well do Americans truly know the British? British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors… Read the full press release
London, UK, 2023-Jan-19 — /Travel PR News/ — VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain. The educational trade visits, underway from 28 January, are a mix of three-to-five-day itineraries to destinations across England, Wales and Scotland, showcasing the latest tourism products to… Read the full press release
London, UK, 2022-Mar-31 — /Travel PR News/ — National tourism agency VisitBritain/VisitEngland has announced that its deputy CEO Patricia Yates is stepping up to be CEO. The interim appointment comes as the agency’s current CEO Sally Balcombe steps down from 8 April. The appointment was announced as VisitBritain/VisitEngland brought tourism industry leaders together at a… Read the full press release
We are delighted to have won Travelmole’s Web Award for our US Food and Drink campaign! London, UK, 2022-Mar-31 — /Travel PR News/ — Food & Wine was engaged to promote Britain as a tourist destination and showcase our modern and vibrant culinary scene using gin and English sparkling wine as a hook for US consumers…. Read the full press release
London, UK, 2021-Oct-27 — /Travel PR News/ — With the COP26 Summit fast approaching in Glasgow, national tourism agency VisitBritain is taking the opportunity to promote Britain’s sustainable tourism offer across international markets. VisitBritain’s latest international consumer research showed that more than two-thirds of travellers surveyed across 13 countries are thinking more about sustainability and the environmental… Read the full press release
London, UK, 2021-Oct-21 — /Travel PR News/ — New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. Its ‘Football Tourism in the UK’ report published today shows that overseas visitors who went to a football match spent £1.4 billion across the… Read the full press release
LONDON, UK, 2020-Feb-19 — /Travel PR News/ — The awards honour photographers of all levels who contribute show-stopping imagery that supports the events industry in the UK. The Best of British category will recognise the many talented photographers who help events across the country tell their story through captivating imagery and celebrate the country’s excellence… Read the full press release
LONDON, UK, 2019-Oct-10 — /Travel PR News/ — VisitBritain has today (08 October 2019) announced that its flagship annual Meetings, Incentives, Conferences and Exhibitions (MICE) event MeetGB is being held at the Celtic Manor Resort and the recently opened International Convention Centre (ICC) in Wales in April 2020. Registration for the event is also now open… Read the full press release
The UK could look forward to a rise in visits from China in the coming week as China National Day and the Golden Week holiday get underway. LONDON, UK, 2019-Oct-02 — /Travel PR News/ — Golden Week is a prime time of travel for the Chinese and more are choosing to visit the UK than… Read the full press release
We are delighted to announce that the VisitBritain Shop and Marketing Manchester have both joined as distributors on Tourism Exchange GB (TXGB), a new platform for English suppliers to reach global distributors. LONDON, UK, 2019-Sep-19 — /Travel PR News/ — Marketing Manchester’s new distribution channel will help suppliers in the area raise their profile to overseas… Read the full press release
New research from VisitBritain shows the power of the Premier League in driving inbound tourism amongst overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years. LONDON, UK, 2019-Jun-14 — /Travel PR News/ — Chinese football fans surveyed showed the greatest intention with 92% intending… Read the full press release
LONDON, UK, 2019-May-17 — /Travel PR News/ — The importance of British gardens to tourism is being highlighted by VisitBritain/VisitEngland during the RHS Chelsea Flower Show as part of the national tourism agency’s 50th anniversary celebrations in 2019. VisitBritain/VisitEngland is this year supporting the RHS Bridgewater Feature Garden at the RHS Chelsea Flower Show, hosting an… Read the full press release
LONDON, UK, 2019-Apr-12 — /Travel PR News/ — VisitBritain’s flagship business event MeetGB gets underway this week highlighting to global buyers why the UK is the destination of choice for meetings, incentives, conferences and exhibitions (MICE). VisitBritain is set to host 90 event planners from across Europe and North America who are coming together to… Read the full press release
National tourism agency VisitBritain has launched a digital campaign with Scandinavian Airlines (SAS) to boost inbound tourism to Britain. LONDON, UK, 2019-Feb-25 — /Travel PR News/ — The £150,000 campaign, which kicks off today, Friday 22 February, will run for five weeks in Denmark, Norway and Sweden, to promote travel to Britain and drive visitor… Read the full press release
LONDON, UK, 2019-Jan-28 — /Travel PR News/ — Forward flight booking data showed that bookings from China to the UK were up 24% from Wednesday 30 January to Tuesday 12 February, compared to the period when Chinese New Year fell last year. Longer term forward booking data shows that bookings from China to the UK were… Read the full press release
LONDON, UK, 2019-Jan-22 — /Travel PR News/ — VisitBritain has today (18 January 2019) announced its flagship business event MeetGB will return this year to show 120 international buyers why the UK is the destination of choice for meetings, incentives, conferences and exhibitions (MICE). MeetGB will welcome 80 suppliers from venues, hotels and local attractions across the… Read the full press release
LONDON, UK, 2019-Jan-14 — /Travel PR News/ — Japanese tourism to the UK is expected to grow this year to its highest level since 2007, as the two countries continue to strengthen economic and cultural ties. National tourism agency VisitBritain expects visit numbers from Japan to reach 270,000 in 2019, a 9% increase on 2017…. Read the full press release
LONDON, UK, 2018-Nov-29 — /Travel PR News/ — VisitBritain today (27 November 2018) welcomes a new Eurostar and Virgin Trains partnership to offer a united travel service for the meetings, incentives, conferences and exhibitions (MICE) market, to drive growth in international business events to the UK. The partnership, officially launched today at IBTM World in… Read the full press release
LONDON, UK, 2018-Nov-21 — /Travel PR News/ — National tourism agency VisitBritain has collaborated with leading China-based internet technology and cultural enterprise Tencent on a new 3D racing game ‘QQ Speed’ to inspire more Chinese visitors to book a trip to Britain. Online gamers in China can now tour Britain virtually on two new tracks, exploring… Read the full press release
VisitBritain will this week welcome 21 travel agents to the UK after partnering with a leading USA travel operator to show the UK as a top destination for food and drink. LONDON, UK, 2018-Nov-12 — /Travel PR News/ — VisitBritain has partnered with Avanti Destinations to create bookable itineraries, called ‘Local Flavours in Britain’, to… Read the full press release
LONDON, UK, 2018-Oct-03 — /Travel PR News/ — The UK could look forward to a rise in visitors from China in the coming week as the Golden Week holiday gets underway today (Monday 1 October). Golden Week is a prime time of travel for the Chinese and more are choosing to visit the UK than ever… Read the full press release
VisitBritain teams up with Destination Management Companies to boost the distribution of Discover England Fund projects VisitBritain has partnered with Destination Management Companies for the first time to promote more of England’s tourism products overseas. LONDON, UK, 2018-Mar-13 — /Travel PR News/ — The commercial partnerships, with six destination management companies (DMCs), will boost the distribution… Read the full press release
LONDON, UK, 2017-Dec-27 — /Travel PR News/ — It has been a record year-to-date for inbound tourism to the UK, with growth set to continue in 2018 according to forecasts from national tourism agency VisitBritain. Overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018,… Read the full press release
LONDON, 2017-Oct-10 — /Travel PR News/ — An extra £872 million in visitor spending was generated across the UK in the last year as a result of work by national tourism agency VisitBritain/VisitEngland latest figures show. This means for every pound invested in the organisation, £20 of additional visitor spend was generated for the economy…. Read the full press release
The UK could look forward to a rise in visitors from China in the coming week as China National Day and the Golden Week holiday begin. LONDON, 2017-Oct-03 — /Travel PR News/ — Golden Week is a prime time of travel for the Chinese and more are choosing to visit the UK than ever. Latest… Read the full press release
LONDON, 2017-Aug-24 — /Travel PR News/ — VisitBritain has today announced the appointment of Gavin Landry as its Regional Director for the Americas. In his new role, which he takes up from Wednesday 23 August, Gavin’s remit is to drive new and repeat visitor growth to Britain from the Americas, focusing on key segments and… Read the full press release
VisitBritain launches interactive online map of magical destinations across Britain To celebrate the 20th anniversary of the publication of Harry Potter and the Philosopher’s Stone (26 June) VisitBritain is showcasing what makes Britain a magical destination. London, 2017-Jun-27 — /Travel PR News/ — It has released an interactive online map(link is external) of magical… Read the full press release
London, 2017-Feb-22 — /Travel PR News/ — Now in its third year ‘ExploreGB’ is heading south to Brighton. More than 400 international buyers from 40 countries will do business with 430 travel industry suppliers from across England, Scotland, Wales, Northern Ireland and the Republic of Ireland at the event being held from Thursday 2 March… Read the full press release
London, 2017-Feb-08 — /Travel PR News/ — The #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign rolls out with a 7-week paid digital and billboard campaign to showcase the amazing moments that can only be had on a trip to Britain. VisitBritain Director Asia Pacific, Middle East & Africa (APMEA) Sumathi Ramanathan… Read the full press release
London, 2017-Feb-08 — /Travel PR News/ — The #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign was formally announced at an event for travel trade and press in Milan hosted by VisitBritain, the Department for International Trade, the British Council and the Foreign & Commonwealth Office to showcase why 2017 is a… Read the full press release