(IN SHORT) PATA, in collaboration with the Sarawak Tourism Board, is launching three new training programmes in Sarawak, Malaysia to advance digital skills and AI literacy among tourism SMEs and destination management staff. Building on a successful AI training initiative from 2024, the sessions will take place in Miri and Kuching. They include an AI… Read the full news article
(IN SHORT) PATA has expanded its Tourism Destination Resilience (TDR) Programme to Sarawak, Malaysia, aiming to bolster resilience and sustainability in the Asia Pacific tourism sector. As tourism rebounds from the COVID-19 pandemic, the focus on resilience is crucial to prevent reverting to pre-pandemic practices. The program, which emphasizes a holistic approach beyond traditional metrics… Read the full news article
Focusing on Ecotourism, Gastronomy Tourism, Adventure Travel, Destination Management and Digital Marketing, the event is composed of four components – Destination Experiences, a Conference, a B2B Adventure Travel Trade Show and various networking opportunities BANGKOK, THAILAND, 2023-Feb-09 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise the PATA Destination Experience Forum and Mart… Read the full news article
BANGKOK, THAILAND, 2021-Nov-11 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise the Virtual PATA Destination Marketing Forum 2021 from November 24 – 26. As destination marketing organisations (DMOs) across the globe continue to rebrand from a purely marketing organisation to embracing the importance of also being a destination… Read the full news article