(IN SHORT) VisitScotland has announced Jill Walker as the new Director of Marketing and Digital, effective 21 October 2024. Walker, currently Head of Marketing at the Scottish Government, will succeed Vicki Miller, who will become the CEO of VisitScotland next month. With a strong background in both public and private sector marketing, Walker is praised… Read the full press release
EDINBURGH, Scotland, 2022-Nov-01 — /Travel PR News/ — The Scottish Highlands has been named as one of National Geographic’s ‘Best of the World’ destinations for 2023. The publication revealed that the region is one of only two UK destinations to make the annual list.* It has been shortlisted in the nature category, alongside Botswana, Slovenia,… Read the full press release
An Lanntair in Stornoway, Isle of Lewis, is holding Year of Stories events celebrating Gaelic EDINBURGH, Scotland, 2022-Mar-23 — /Travel PR News/ — VisitScotland has revealed how visitor interest in Scottish Gaelic has risen over the last four years. Today (3/21/2022) marks the start of the first ever World Gaelic Week/Seachdain na Gàidhlig (21-27 March) which aims… Read the full press release
EDINBURGH, Scotland, 2021-Aug-13 — /Travel PR News/ — VisitScotland is encouraging businesses to sign up to a new voucher scheme to help low income families, unpaid carers and disadvantaged young people who have been adversely affected by the pandemic enjoy a subsidized two-night break in Scotland. Administered on behalf of The Scottish Government, The National… Read the full press release
EDINBURGH, Scotland, 2021-May-20 — /Travel PR News/ — VisitScotland Chief Executive Malcolm Roughead has welcomed the appointment of Ivan McKee MSP as Minister for Business, Trade, Tourism and Enterprise. His appointment was confirmed today (May 19 2021) in the First Minister’s new ministerial team to support Kate Forbes MSP, who was confirmed as the Cabinet… Read the full press release
EDINBURGH, Scotland, 2021-Jan-12 — /Travel PR News/ — More than a dozen popular tourist sites across Scotland are to receive just over £3m in funding for projects to enhance the visitor experience. Thirteen projects across the country have been recommended for approval – subject to conditions – to receive cash from round three of the… Read the full press release
EDINBURGH, Scotland, 2019-Nov-27 — /Travel PR News/ — VisitScotland’s Chief Executive was on site at the David Livingstone Birthplace Project to review its on-going restoration during a tour of the Lanarkshire area. Malcolm Roughead met with the Trust’s Chair Isabel Bruce to discuss the next steps for the historic landmark. Plans to revamp the attraction are… Read the full press release
EDINBURGH, Scotland, 2019-Nov-06 — /Travel PR News/ — VisitScotland is marking its 50th anniversary with a host of Scottish businesses at the 40th World Travel Market (WTM). The national tourism organisation has been attending the leading global event for the travel industry since it began in 1980 and almost 40 years later it is being joined at its… Read the full press release
EDINBURGH, Scotland, 2019-May-23 — /Travel PR News/ — The UK’s northernmost point has earned its place as one of the top must-see destinations for international travellers in Europe this year. Travel authority Lonely Planet, has today (21 May) revealed that Shetland has been listed at number six in its top 10 ‘Best in Europe’ destinations for 2019… Read the full press release
EDINBURGH, Scotland, 2019-Jan-23 — /Travel PR News/ — Scotland’s finest gardens, woodlands and estates are set to open their gates for the 13th year of the country’s most popular flower festival. Signaling the end of winter and the promise of spring, the Scottish Snowdrop Festival will showcase some of Scotland’s most beautiful snowdrop collections from… Read the full press release
EDINBURGH, Scotland, 2019-Jan-10 — /Travel PR News/ — VisitScotland Chief Executive Malcolm Roughead, said: “We are honoured that the National Television Awards has chosen Dundee to make the announcement of who will be in the running for a coveted National Television Award. This is the very first time that the nominations have been revealed in a live… Read the full press release
EDINBURGH, Scotland, 2018-Aug-13 — /Travel PR News/ — As thousands of graduates and school leavers across Scotland consider their next career move, a new digital campaign by VisitScotland is highlighting the valuable role of young people in the country’s thriving tourism and hospitality sector. Future Focus, inspired by Scotland’s Year of Young People 2018, explores… Read the full press release
EDINBURGH, Scotland, 2018-Jul-25 — /Travel PR News/ — Scotland has fought off stiff competition from around the globe to play host to the next TEDSummit. The prestigious summit, part of the TED network, which has previously been held in Canada will take place at the Edinburgh International Conference Centre from 21 to 25 July 2019,… Read the full press release
VisitScotland reveals new statistics on the success of its ‘Spirit of Scotland’ cinematic shorts on social media EDINBURGH, Scotland, 2018-Feb-20 — /Travel PR News/ — As the Spirit of Scotland campaign celebrates its second birthday, VisitScotland have revealed new statistics showing the phenomenal success of their online films on social media. The 15 ‘Spirit… Read the full press release
Edinburgh named among Britain’s favourite city in the LandLove Magazine Awards EDINBURGH, Scotland, 2018-Feb-06 — /Travel PR News/ — Malcolm Roughead, VisitScotland Chief Executive, is delighted to hear that Edinburgh was a runner-up for Britain’s favourite city in the LandLove Magazine Awards. “It’s fantastic that Edinburgh has been named among Britain’s favourite cities. With a… Read the full press release
The Scottish Seabird Centre again received a five-star grading from VisitScotland’s Quality Assurance Scheme EDINBURGH, Scotland, 2018-Feb-06 — /Travel PR News/ — One of the Scotland’s leading wildlife centres has swooped up tourism’s highest accolade. The Scottish Seabird Centre, twice winner of BBC Countryfile’s Nature Reserve of the Year, has once again received a… Read the full press release
VisitScotland: Scotland named Most Welcoming Country and Favourite Destination of 2017 EDINBURGH, Scotland, 2017-Nov-28 — /Travel PR News/ — Commenting on the results of the Rough Guides Reader Awards 2017, where Scotland was named Most Welcoming Country and Favourite Destination of 2017, Malcolm Roughead, VisitScotland Chief Executive, said: “It’s fantastic to see that Scotland’s charm has cast its… Read the full press release
EDINBURGH, Scotland, 2017-Oct-24 — /Travel PR News/ — With more than half of people with access requirements avoiding going to new places if they can’t find information about accessibility, VisitEngland and VisitScotland have formed a unique partnership to help businesses tap into the lucrative Accessible Tourism market. The national tourism organisations have launched a new,… Read the full press release
British Airways offers free flights for children under 12 who travel with a full paying adult this summer London, 2017-Jul-13 — /Travel PR News/ — The school holidays are nearing and its ‘books away’ for the majority of British children but should they spend the summer swotting up on their geography? In a recent… Read the full press release
Queensferry Crossing opening date announced Edinburgh, Scotland, 2017-Jun-21 — /Travel PR News/ — Economy Secretary Keith Brown today (Jun 20, 2017) revealed the date the Queensferry Crossing will open to traffic. Details of an opportunity for the public to walk across the new bridge were also announced. On a visit to the Forth Replacement Crossing… Read the full press release
Lindores Abbey Distillery in Fife to open its doors to visitors this August EDINBURGH, Scotland, 2017-Jun-15 — /Travel PR News/ — Its charms may have lain hidden in the tranquility of undulating hills and arching woodlands these past 800 or so years, but Lindores Abbey in Fife is set to restore its position as whisky’s… Read the full press release
EDINBURGH, Scotland, 2017-May-03 — /Travel PR News/ — With nearly a quarter of visitors holidaying in Scotland to ‘get away from it all’, internet sensations the Kilted Yogis were in Glasgow today (Apr 26, 2017) to show tour operators from around the world exactly why the country is the perfect place to relax. Finlay Wilson and… Read the full press release
EDINBURGH, Scotland, 2017-May-02 — /Travel PR News/ — The closing hole at St Andrew’s Old Course has been voted as the best golf hole in Scotland, after a poll of 3,000 golfers chose it ahead of a formidable selection from the country’s world-class courses. The poll, undertaken by VisitScotland, set out to discover which golf… Read the full press release
EDINBURGH, Scotland, 2017-Apr-12 — /Travel PR News/ — With one in three visitors to Scotland making a trip to a forest or woodland park during their stay and 42% visiting a country park or garden, VisitScotland is hoping a new partnership with Forestry Commission Scotland will increase visitors to the country’s leafiest corners. Produced in… Read the full press release
Scotland, 2017-Apr-02 — /Travel PR News/ — Gardens and horticultural businesses throughout Scotland are set to take part in a nationwide celebration of Scotland’s “second national flower” – the rhododendron. Organised by Discover Scottish Gardens and supported for the first time this year by VisitScotland, the Scottish Rhododendron Festival begins this weekend and will run until… Read the full press release
EDINBURGH, Scotland, 2017-Mar-21 — /Travel PR News/ — Malcolm Roughead, Chief Executive of VisitScotland, has welcomed the announcement by Cabinet Secretary for Culture, Tourism and External Affairs Fiona Hyslop today (Wednesday 15 March) that Scotland’s programme of Themed Years is to continue beyond 2018, as part of her address to the tourism industry during Scottish… Read the full press release
EDINBURGH, Scotland, 2017-Mar-20 — /Travel PR News/ — A welcome scheme which aims to capitalise on Scotland’s popular touring routes, such as the North Coast 500 (NC500), has been officially relaunched by Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop. VisitScotland’s revamped Classic Cars Welcome Scheme, which is open to businesses that go… Read the full press release
EDINBURGH, Scotland, 2017-Feb-28 — /Travel PR News/ — Scotland’s top VisitScotland Quality Assured visitor attractions welcomed an incredible 19.2 million people in 2016, up by over a million on the previous year. The figure, released by the Moffat Centre at Glasgow Caledonian University, covers the top twenty paid for and top fifteen free attractions which… Read the full press release
EDINBURGH, Scotland, 2017-Feb-27 — /Travel PR News/ — VisitScotland has welcomed today’s news that three new direct low-cost services from the United States to Edinburgh – starting at under £70 – will begin this summer. The national tourism organisation says the 14 weekly flights from the New York, Boston and New England areas, which will… Read the full press release
EDINBURGH, 2017-Jan-26 — /Travel PR News/ — VisitScotland has signed a new Memorandum of Understanding (MoU) to share best practice with one of its European counterparts. Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, yesterday witnessed the signing of the renewed agreement by Malcolm Roughead, Chief Executive of the national tourism organisation, and… Read the full press release