Alaska Airlines recognized as one of Fast Company’s “Brands That Matter”

SEATTLE, WA, 2022-Nov-02 — /Travel PR News/ — Fast Company announced Alaska Airlines as one of 144 brands named to its second annual “Brands That Matter” list for making strides in our carbon-neutral ambitions. The list honors companies whose success has come from embodying their purpose in a way that resonates with their customers. Elevating airline sustainability… Read the full press release

Alaska Airlines to expand awareness on opportunities to improve sustainability of business travel through use of SAF

Launch builds on 2020 program which marked first-in-the-US agreement with corporate partners to reduce business travel emissions through sustainable aviation fuels. SEATTLE, WA, 2022-Aug-12 — /Travel PR News/ — Alaska Airlines is taking the next step in advancing sustainable aviation fuels (SAF) as part of Alaska’s Ever Green program for improvements in environmental sustainability. Today… Read the full press release

Alaska Airlines and Deloitte to collaborate on the purchase of SAF certificates

SEATTLE, WA, 2022-Aug-12 — /Travel PR News/ — Today (August 11, 2022), Alaska Airlines and Deloitte announced an agreement to advance purchase and use of sustainable aviation fuels (SAF) through Alaska’s new corporate SAF program, part of the company’s Ever Green program to advance environmental sustainability. As a participant in the program, Deloitte will reduce… Read the full press release

Alaska Airlines promotes Diana Birkett Rakow to senior vice president of public affairs and sustainability

SEATTLE, WASHINGTON, 2021-Nov-15 — /Travel PR News/ — Alaska Airlines has promoted Diana Birkett Rakow to senior vice president of public affairs and sustainability, in a move that underscores the airline’s commitment to lead the aviation industry with ambitious and measurable goals to protect the places we fly and support the people and communities we… Read the full press release

Alaska Airlines and travel2change team up for curated activities to connect mindful travelers with communities across the Hawaiian Islands

SEATTLE, WASHINGTON, 2021-Nov-09 — /Travel PR News/ — Alaska Airlines and Hawaii-based social and environmental impact organization, travel2change, are helping to connect guests with fun and enriching activities aimed at creating a positive benefit for communities across the Hawaiian Islands. The new partnership, launched today at travel2change.org/alaskaair, will make it easier for travelers to find and participate… Read the full press release

Alaska Airlines trades plastic water bottles to more sustainable solutions

Alaska launches the U.S. industry’s first water service free of single-use plastic bottles and plastic cups; introduces paper cups and main cabin expansion of Boxed Water cartons SEATTLE, WASHINGTON, 2021-Nov-04 — /Travel PR News/ — Alaska Airlines’ inflight water service is getting a planet-friendly upgrade. Starting tomorrow, the airline is trading plastic water bottles for… Read the full press release

Alaska Air Group partners with ZeroAvia for hydrogen-electric powertrain aircraft

ZeroAvia will incorporate a 3MW+ hydrogen-electric powertrain system into a De Havilland DHC-8-400 (Q400) aircraft.  Joint development collaboration also adds Alaska Airlines to ZeroAvia’s list of investors.  The aircraft will contain a ZA2000, the largest ZeroAvia’s powertrain platform, capable of producing between 2,000 kW and 5,000 kW. SEATTLE and KEMBLE, United Kingdom and HOLLISTER, Calif., 2021-Oct-29 — /Travel PR… Read the full press release

Alaska Airlines to adopt AI and machine learning technology from Airspace Intelligence to optimize air traffic flow

The first-ever use of AI in flight operations control continues Alaska’s legacy of innovation, enabling more efficient and sustainable flights SEATTLE, WASHINGTON, 2021-May-27 — /Travel PR News/ — Alaska Airlines and Airspace Intelligence announced today (May 25, 2021) the signing of a multi-year contract for the use of Flyways AI™, an industry-changing platform that uses… Read the full press release

Alaska Airlines announces commitment and roadmap to reduce its carbon emissions to net-zero by 2040

With this commitment, Alaska joins The Climate Pledge SEATTLE, WASHINGTON, 2021-Apr-22 — /Travel PR News/ — Alaska Airlines today (April 21, 2021) announced its commitment and roadmap to reduce the company’s carbon emissions to net-zero by 2040, and commitments across carbon, waste, and water impacts by 2025. Today’s announcement included the release of Alaska’s 2020 LIFT… Read the full press release

Alaska Airlines and SkyNRG Americas commit to increased investment in sustainable aviation fuel

SEATTLE, WASHINGTON, 2021-Apr-16 — /Travel PR News/ — Alaska Airlines and SkyNRG Americas today (April 14, 2021) announced the signing of a memorandum of understanding (MOU) committing to increased investment in sustainable aviation fuel (SAF). The MOU builds on a long history of Alaska leadership advancing SAF and partners the airline with the global SAF pioneers… Read the full press release

Alaska Airlines Foundation support 41 nonprofits with $430,000 LIFT grants

2020 marks the largest grant cycle in the nonprofit’s 20-year history SEATTLE, WASHINGTON, 2020-Sep-23 — /Travel PR News/ — The nonprofit Alaska Airlines Foundation has awarded $430,000 in LIFT grants to 41 nonprofits in Alaska, California, Hawaii, Oregon and Washington. With this latest round of grants, the Foundation has donated $750,000 this year to organizations in communities served by Alaska Airlines. Called by the… Read the full press release

Alaska Airlines Foundation awards $315,000 LIFT grants in response to support families affected by the COVID-19 pandemic

SEATTLE, WASHINGTON, 2020-Apr-24 — /Travel PR News/ — The Alaska Airlines Foundation is awarding $315,000 to 23 nonprofits in Alaska, California, Hawaii, Oregon and Washington. These LIFT grants, the first round of 2020, are in response to urgent needs of food insecurity, shelter, remote educational support and other needs of families caused by the COVID-19 pandemic. “COVID-19 has had a profound… Read the full press release

The Alaska Airlines Foundation awards $260,000 to 24 nonprofits in Alaska, Washington and Hawaii

ANCHORAGE, Alaska, 2019-Aug-07 — /Travel PR News/ — The Alaska Airlines Foundation is awarding $260,000 to 24 nonprofits in Alaska, Washington and Hawaii. “Our goal has always been to be a committed partner in the communities – we know we’re here because of you,” said Diana Birkett Rakow, chair of the Alaska Airlines Foundation Board of Directors. “As we look out over… Read the full press release

Seattle Pride today announced Alaska Airlines as the official airline of Washington’s largest LGBTQ parade

Alaska Employees to Commemorate 50th Anniversary of Stonewall and 45th Anniversary of Seattle Pride SEATTLE, WASHINGTON, 2019-May-01 — /Travel PR News/ — Seattle Pride today (Apr 30, 2019) announced Alaska Airlines as the official airline of Washington’s largest LGBTQ parade. Hundreds of Alaska employees will help lead the June 30 pride march and celebration, culminating at… Read the full press release

Alaska Airline takes next step in its sustainability journey and goal of reducing inflight waste through partnership with Lonely Whale

SEATTLE, 2018-May-21 — /Travel PR News/ — Alaska Airlines and Lonely Whale today announced the airlines’ initiative to replace single-use, non-recyclable, plastic stir straws and citrus picks with sustainable alternatives in its airport lounges and on all domestic and international commercial flights starting July 16, 2018. The initiative is one of many in Alaska Airlines’ push for… Read the full press release