(NEWS) LAS VEGAS, NV, 2025-Oct-9 — /Travel PR News/ — Held from October 7–9, 2025, at Mandalay Bay in Las Vegas, IMEX America 2025 set a new benchmark for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The event drew over 3,500 exhibitors and thousands of hosted buyers from across the globe, making it the largest… Read the full news article
Tag Archives: Destination Marketing
China’s 2025–2026 inbound‑tourism drive: targeted marketing, inclusive policies and digital campaigns
China is intensifying global tourism marketing with region-specific campaigns, cultural diplomacy, and expanded visa-free access. Initiatives like Nihao China and partnerships through CNTO offices abroad are central to attracting visitors from North America and Europe. Digital storytelling, influencer collaborations, and cultural events such as the Arcadia Moon Festival strengthen China’s brand appeal. Policy reforms, easier… Read the full news article
A Deeper Look at Oktoberfest in the Context of Overtourism: sustaining the mega festival’s economic engine while shrinking its social and environmental footprint
Millions of visitors pack Munich’s Theresienwiese festival grounds each year during Oktoberfest, bringing both economic boom and logistical challenges. Key takeaways: Biggest upside is economic, not volume growth. Oktoberfest injects €1B+ into Munich’s economy, supports ~12–13k seasonal jobs, and boosts brand equity across Bavaria. 2025 demand is record-high but manageable. Expect ~90%+ hotel occupancy and… Read the full news article
Emirates Group’s Horizon: Maldives Event Set to Strengthen Tourism Partnerships Following Record Growth
(IN SHORT) Horizon: Maldives returns as dnata Travel Group and Emirates Holidays report a 30% year-on-year increase in bookings for 2024. The event, scheduled for June 10, 2025, at Kurumba resort, will focus on sustaining the Maldives’ growing tourism momentum, fostering deeper ties between the Emirates Group and the local hospitality sector, and exploring new… Read the full news article
Brand USA Caps Off 2025 Latin American Destination Immersion with Houston Finale, Empowering Travel Advisors to Boost Inbound U.S. Tourism
(IN SHORT) Brand USA, the destination marketing organization for the United States, concluded its 2025 Latin American USA Destination Immersion Program with a finale at Houston’s Downtown Aquarium. The event, a key part of the organization’s MegaFam series, provided international travel advisors with immersive, firsthand experiences across 12 states and 25 cities, equipping them to… Read the full news article
Pacific Asia Travel Association Launches New Asia Pacific Tourism Projections for 2025-2027
(IN SHORT) The Pacific Asia Travel Association (PATA), working with The Hong Kong Polytechnic University’s Hospitality and Tourism Research Centre, has released the Asia Pacific Visitor Forecasts 2025-2027, analyzing tourism recovery for 39 regional destinations. The medium scenario projects international visitor arrivals (IVAs) rising to 813.7 million by 2027 from 648.1 million in 2024, driven… Read the full news article
Pacific Asia Travel Association to organise the PATA Destination Marketing Forum 2019 in Pattaya, Thailand
BANGKOK, THAILAND, 2018-Dec-05 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is set to organise the PATA Destination Marketing Forum 2019 (PDMF 2019) in Pattaya, Thailand from November 27 – 29. The announcement was made by PATA CEO Dr. Mario Hardy at the conclusion of the PATA Destination Marketing Forum 2018 (PDMF 2018) in Khon Kaen, Thailand. PDMF 2019 will… Read the full news article
PATA hosted successful PATA Destination Marketing Forum 2018 in Khon Kaen, Thailand
KHON KAEN, Thailand, 2018-Dec-03 — /Travel PR News/ — The PATA Destination Marketing Forum 2018 (PDMF 2018), with the theme “Growth with Goals’, officially began on Wednesday, November 28 attracting 290 delegates from 25 destinations. The event, hosted by the Thailand Convention & Exhibition Bureau (TCEB) and the Tourism Authority of Thailand (TAT) with the support of Khon… Read the full news article







