British Airways announces return of BA Magic campaign as part of its centenary year celebration

LONDON, UK, 2019-Jan-28 — /Travel PR News/ — British Airways is set to mark its centenary year with 100 acts of kindness as the BA Magic campaign makes a return as #BAMagic100. The campaign, which was launched in 2017, saw the airline arranging surprise proposals, reuniting loved ones, arranging money-can’t-buy experiences and creating holidays of… Read the full press release

British Airways shares heart-warming customer stories thru its new channel on its inflight entertainment system

LONDON, UK, 2018-Apr-23 — /Travel PR News/ — British Airways has launched a new channel on its inflight entertainment system dedicated to sharing heart-warming customer stories in which the airline has had a hand in adding a special touch of magic. The new channel known as ‘BA Magic’ includes seven short films which feature customers being surprised, after… Read the full press release