Singita Welcomes New Sales Representation in the UK, Ireland and Scandinavia

Cape Town, South Africa, 2023-Apr-6 — /Travel PR News/ — Singita is delighted to announce the appointment of Sarah Falconer as sales representation for the UK, Ireland, and Scandinavia, from April 2023.

Sarah Falconer

Press Release – Singita Welcomes New Sales Representation in the UK, Ireland and Scandinavia – Sarah FAlconer


Sarah began her career at This is Beyond during the launch year of PURE Life Experiences, where she spent five years and managed the travel designer/buyer invitations for PURE and LE Miami before exploring her love of hospitality. She then joined The Doyle Collection in London as Director of Sales.

In 2019, Sarah launched her own representation company, dedicated to family-owned hotels with distinct personalities and stories to tell. With her profound understanding of the luxury travel market, extensive operational experience, and network of contacts, she’s passionate about providing a leading sales platform for her collection of hotels. Sarah and her team consider themselves loyal ambassadors and an extension of the sales team for their exceptional clients.

“Sarah’s vast experience working in luxury industries and The Doyle Collection, as well as her in-depth knowledge of trade shows make her ideal to join our sales team,” says Caroline Burke, Group Head of Sales & Revenue at Singita. “We look forward to a charting a new path in these established markets, and to assist our valued trade partners at such a pivotal time – particularly as Singita celebrates its 30-year anniversary this year.”

“I’ve admired Singita’s lodges and its 100-year purpose since I worked at PURE, so I’m thrilled and honoured that I’ve been appointed as sales representation in these regions for such an innovative ecotourism brand. I’m excited for the future and look forward to sharing the magic of Singita with industry partners in these hugely valuable markets,” says Sarah

Julia Jossa, who will assist Sarah with Singita’s sales representation, has extensive experience with leading luxury travel agencies in the UK and in hotel representation, and has built exceptional connections and partnerships throughout her career.

Based in London, Sarah and Julia will work closely with Caroline to further develop these markets and look after the valuable trade partnerships in the region.


Singita is a conservation and ecotourism brand that has been helping to preserve Africa’s wildlife and wilderness for the past 30 years, offering guests exceptional safari experiences at 15 luxury, award-winning lodges, and camps across four countries. In partnership with non-profit Funds & Trusts who implement strategic conservation projects in each region, Singita’s 100-year purpose is to preserve and protect large parts of African wilderness for future generations.

Issued by Singita PR.

Enquiries can be sent to Caroline Burke: