2013-03-28 — /travelprnews.com/ — Mid-America Chevy Dealers, representing 33 Missouri and Illinois Chevy dealers, have sealed a multi-year partnership with the Saint Louis Zoo that will help conserve animals at home and around the world.
The partnership includes opportunities for showcasing Chevy vehicles on Zoo grounds and at some of the Zoo’s most well-known events. Among the cars being shown will be great family products, including the Chevrolet Cruze, Malibu, Traverse, Volt and the all-new 2014 Silverado.
“This partnership helps the Zoo continue to offer high quality care for animals here and to help conserve wild things in wild places in Missouri and around the world,” said Jeffrey P. Bonner, Ph.D., Dana Brown President & CEO. “With the support of a great brand like Chevy, the Zoo can offer even more opportunities for millions of visitors to experience, enjoy and learn about nature.”
“There’s never been a better time to own a Chevy, and we are very excited to showcase our newly redesigned portfolio of vehicles to the community,” said Kathy Schmitt-Federico, President of the Mid-America Chevy Dealers. “Our dealer association is proud and excited to establish a partnership with one of the area’s most beloved and visited institutions and to help support its conservation mission.”
Some partnership features include Chevy serving as the pace car sponsor of Make Tracks for the Zoo, the annual run/walk fundraiser that since its inception in 1986 has attracted more than 30,000 runners and walkers. Set for Sunday, May 19, Make Tracks offers a St. Louis Track Club-sanctioned 5K run/walk, a one-mile run/walk through Forest Park, and a one-mile Kids Fun run.
The Chevy Music Showcase will also be the presenting sponsor of the Zoo’s popular Jungle Boogie summer concert series on Fridays, May 24-Aug. 30, from 5-7 p.m. in the center of the Zoo. A year-round program designed to shine a spotlight on the local music scene, the Showcase profiles local artists and venues, and gives music lovers unique access to their favorite local bands. Presented by the Mid-America Chevy Dealers, all Chevy Music Showcase content is available at ChevyMusicShowcase.com and YouTube.com/ChevyMusicStLouis.
In addition to having Zoo visitors learn about a brand new lineup of fuel efficient, safe and stylish Chevy vehicles at the various Zoo events, we will be creating unique promotional opportunities that will allow visitors to the Zoo to experience the vehicles both on site at the Zoo and at the Dealerships.
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About Saint Louis Zoo
Named America’s #1 Zoo by Zagat Survey and Parenting Magazine, the Saint Louis Zoo is widely recognized for its innovative approaches to animal management, wildlife conservation, research and education. One of the few free zoos in the nation, the Saint Louis Zoo attracted more than 3,500,000 visitors in 2012.
About Mid-America Chevy Dealers
The Mid-America Chevy Dealers is an association of 33 Chevrolet Dealerships in the greater St Louis area, covering both Missouri and Illinois (stlchevy.com). The purpose of this association is to support marketing and promotional efforts that help build awareness and consideration of the Chevrolet brand in the local market.
PHOTO CAPTION: Mid-America Chevy Dealers and Zoo officials gather before giraffes at the Saint Louis Zoo to mark the dealers’ multi-year partnership to support the Zoo’s conservation efforts and to show off a spacious new 2013 Chevy Traverse. On the left side of the car, from left, are Dealer/Bowling Green Chevrolet Robert Gilbreath; Zoo Vice President of External Relations Cynthia Holter; Dealer/Jim Butler Chevrolet Brad Sowers; Chevrolet District Sales Manager Paul Greenland; Dealer/Reno Guthrie Chevrolet Lisa Reno Guthrie; General Sales Manager/Elco Chevrolet Cort Howard; Chevrolet District Sales Manager Mike Sager; General Manager/Bommarito Chevrolet Mike Jordan; General Manager/Weber Chevrolet Jeff Kohler; Dealer/Weber Chevrolet Skip Weber; and Dealer/Jack Schmitt Chevrolet Kathy Schmitt-Federico, who isPresident of the Mid-America Chevy Dealers and stands next to Jeffrey P. Bonner, Ph.D., Dana Brown President & CEO of the Saint Louis Zoo. On the right side of the car are, from left, Chevrolet District Sales Manager Neka Spears; Dealer/Don Brown Chevrolet Don Brown; Promotional Coordinator Chris Barnhart; General Manager/Don Brown Chevrolet Greg Flotte; and Chevrolet Zone Manager Ken Sadowski.
Editor’s note: High-res photo available by request.
FOR FURTHER INFORMATION:
Saint Louis Zoo 314/781-0900
Susan Gallagher, Ext. 4633; Christy Childs, Ext. 4639 Joanna Bender, Ext. 4703
Mid-America Chevy Dealers – Jackie Grubb, 972-646-7320