Qatar Airways launches new TVC campaign highlights the pinnacle event in women’s team sports: the FIFA Women’s World Cup France 2019™

• Airline’s exciting new campaign highlights the pinnacle event in women’s team sports, taking place 7 June – 7 July 2019 in France
• The expressive new film features one of the most famous faces from the world of football, Neymar, and conveys the excitement generated in the run-up to the tournament

DOHA, Qatar, 2019-May-17 — /Travel PR News/ — Qatar Airways, the Official Partner and Official Airline of FIFA, is thrilled to announce the launch of its stunning new TVC campaign celebrating the most exciting moment yet to come in women’s team sports: the FIFA Women’s World Cup France 2019™, taking place from 7 June – 7 July in cities throughout France.

The innovative new film features a mother telling her daughter a wonderful bedtime story. It is a flight of imagination, in which she describes an amazing new land where women’s football reigns, where players rule and fans from many nations gather to cheer. The film features one of the most famous faces from the world of football, Brazilian football superstar Neymar, celebrating with fellow football fans.

By the film’s end, we realise that mother and daughter are in fact onboard a Qatar Airways aircraft flying to the very destination she has been describing: a magical land, where the story of women’s football comes alive. Their relationship is a genuine anchor for the emotion and optimism surrounding the biggest moment yet in women’s team sports: the FIFA Women’s World Cup France 2019™. The look and feel is fantasy-like, and the story is epic and expressive, highlighting the dreams of both players and fans alike.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Women’s football is bigger than ever before, and the FIFA Women’s World Cup France 2019™ is the place where the hopes and dreams of many fans and supporters come true. It is truly a wonderful celebration of the women’s game. Our new campaign expresses the excitement of the many fans all over the world who will be watching the tournament as well as the tens of thousands who will travel to France to cheer for their national team in person. As an airline, we believe in the power of sports to unite people, and we look forward to bringing fans together in France this summer to take part in the most exciting event yet in women’s sports.”

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “The FIFA Women’s World Cup France 2019™ is set to be one of the most thrilling events on the global sports calendar this summer, and this new campaign eloquently conveys the anticipation so many fans around the world feel as we prepare for the opening match of the tournament on 7 June in Paris. We are tremendously proud to be the Official Partner and Official Airline of FIFA, and we look forward to celebrating the spirit of the game this summer in France.”

24 qualifying teams will compete in nine cities throughout France this summer, including Paris, which will host the opening match, as well as Reims, Valenciennes, Le Havre, Rennes, Grenoble, Montpellier, Nice and Lyon, which will host the semi-finals and final match.

In May 2017, the award-winning airline announced its ground-breaking sponsorship deal with FIFA, which saw it become the Official Partner and Official Airline of FIFA until 2022. The agreement also sees Qatar Airways become the Official Airline Partner of the 2019, 2020, 2021 and 2022 editions of the FIFA Club World Cup, the FIFA U-20 World Cup, the FIFA U-17 World Cup, FIFA U-20 Women’s World Cup, the FIFA U-17 Women’s World Cup, the FIFA Beach Soccer World Cup, the FIFA Futsal World Cup, the FIFA eWorld Cup, and the FIFA Women’s World CupTM.

The airline’s partnership with FIFA builds on its existing sponsorship strategy with premier sporting clubs around the world. In 2018 Qatar Airways signed a five-year partnership agreement with leading German football team FC Bayern München AG, making the award-winning airline an FC Bayern München platinum partner until June 2023. The airline also recently revealed multi-year sponsorship agreements with Italian football club AS Roma, for which it will become the Official Jersey Sponsor through the 2020-21 season; and with Argentinian football club Boca Juniors, for which it will become the Official Jersey Sponsor through the 2021-22 season.

A multiple-award-winning airline, Qatar Airways was named ‘World’s Best Business Class’ by the 2018 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Business Class Seat’, ‘Best Airline in the Middle East’, and ‘World’s Best First Class Airline Lounge’.

Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA) to more than 160 destinations worldwide. The airline will add a number of new destinations to its extensive route network in 2019, including Izmir, Turkey; Rabat, Morocco; Malta; Davao, Philippines; Lisbon, Portugal; Mogadishu, Somalia and Langkawi, Malaysia.

Notes to Editors:

About Qatar Airways: 

Qatar Airways, the national carrier of the State of Qatar, is celebrating more than 20 years of Going Places Together with travellers across its more than 160 business and leisure destinations on board a modern fleet of more than 250 aircraft. The world’s fastest-growing airline will add a number of exciting new destinations to its growing network this year, including Lisbon, Portugal; Malta; Rabat, Morocco; Langkawi, Malaysia; Davao, Philippines; Izmir, Turkey; and Mogadishu, Somalia.

A multiple award-winning airline, Qatar Airways was named ‘World’s Best Business Class’ by the 2018 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best First Class Airline Lounge’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways has been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, four times.

Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.

Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.

Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.

Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2022 World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.

Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 160 key business and leisure destinations globally on more than 250 aircraft. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 16 Boeing 777 freighters and five Airbus A330 freighters.

For further information, please contact:

Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Email:  qrmedia@qatarairways.com.qa

Source: Qatar Airways

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