(IN SHORT) Qantas is set to introduce its first major uniform redesign in over a decade, marking a significant step forward as part of its ongoing fleet renewal and customer investment. The airline is engaging with its workforce of over 17,500 uniformed employees to gather insights for the new design, which will represent the airline’s future direction. The redesign follows a history of collaborations with notable designers and will reflect the airline’s evolving brand, coinciding with a broader expansion that includes over 100 aircraft on order. The new design will debut in 2027.
(PRESS RELEASE) Sydney, Australia, 2025-Feb-5 — /Travel PR News/ — Qantas is ushering in a new era with its first major uniform redesign in over ten years, marking a significant milestone in the airline’s ambitious growth trajectory. As part of its historic fleet renewal and investment in customer experience, the national carrier is reimagining one of its most recognizable symbols: the Qantas uniform.
In a move that reflects its forward-looking vision, the airline is seeking a fresh, Australian designer to help take its brand into the next era. With a commitment to putting its people at the heart of the process, Qantas will begin surveying its team of more than 17,500 uniformed employees to gather feedback and insights on the new design, ensuring it truly represents the future of the airline.
Vanessa Hudson, Qantas Group CEO, emphasized that the redesign signals a new chapter for the airline. “This is an exciting time for us as we chart a path towards a bright future,” Hudson said. “Our uniform is a powerful representation of the Qantas spirit worldwide. As we embark on our fleet renewal and prepare to launch Project Sunrise, it’s the perfect moment to refresh the design to reflect our forward momentum.”
While Qantas has evolved its uniform style over the years, one thing has remained constant: the pride and passion its people feel when wearing it. Hudson also acknowledged the contribution of Martin Grant, whose design, created in 2013, has been beloved by the airline’s workforce.
Throughout its 105-year history, Qantas has worked with renowned designers, including Peter Morrissey, Yves Saint Laurent, and Emilio Pucci, with each uniform reflecting key moments in the airline’s journey. This upcoming redesign will be the airline’s eleventh uniform and is set to be unveiled in 2027.
The airline plans to collaborate with a number of talented Australian designers to ensure the new uniform aligns with its vision for the future. The new design will be a key part of Qantas’ broader fleet expansion, with over 100 aircraft on order and substantial investments in its existing fleet over the next decade.
Media Contact:
email: qantasmedia@qantas.com.au
Source: Qantas
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