Primland Retains Dan Shepherd PR for Luxury Resort Public Relations Program

mountains, resort, amenities, boutique

Primland nestles amidst 12,000 acres of pristine Blue Ridge Mountains landscape in southwestern Viriginia.

Meadows of Dan, Virginia, USA 2019-Dec-29 — /Travel PR News/ — Primland, the astounding luxury resort on 12,000 acres of the Blue Ridge Mountains in Southwest Virginia, has retained Dan Shepherd Public Relations (DSPR) to design and execute a strategic publicity and media relations program for the exclusive property.

lodging, hotel, resort, accommodations

The Golden Eagle tree house is a lodge overlooking the Dan River gorge and Primland’s award-winning golf course.


Primland resonates with people who immerse themselves in luxurious elegance. Value Mother Nature’s masterworks. Celebrate the scintillating moments when fish take the bait. Cherish the soothing serenity of golden mountain sunsets. Rush with adrenalin while traversing ATV trails. Feel child-like wonder while star gazing through a professional-grade telescope. Embrace treehouse lodging perches with panoramic views. Relish playing award-winning trophy golf courses. Rejuvenate through caressing spa treatments. And covet organic ingredients served tastefully in farm-to-table culinary dishes.

nature, woods, mountains, Earth

Natural beauty abounds at amenity-rich Primland, from family activities, to spa, fishing, shooting, Observatory, and gastronomy.

“DSPR is an innovative, well-connected, results-driven firm that will grow demand for Primland through surgical, first-class coverage and brand exposure,” said Steve Helms, Primland Vice President.

“Primland is like virtually nowhere else in the world; it’s a special place where deeply satisfying experiences inspire discerning couples, families, and groups year-round,” said Dan Shepherd, DSPR Owner.

DSPR will work in tandem with Buffalo Groupe, which Primland has selected to manage its digital, advertising, and creative marketing services.

A refined Eastern U.S. getaway, Primland merges nature and luxury. Its Donald Steel-designed championship 18-hole golf course is rated one of the world’s best. Developed with eco-sensitivity, the property inspires those wanting to unwind and reconnect with simple and profound pleasures. Primland is a place where one can alternately find peaceful silence and the heart-pumping thrill of the hunt. Or a wide range of choices in between. Nestled amidst the great outdoors, it pairs first-rate dining and hospitality with an attentive staff, soul-stirring views and a cornucopia of amenities.

For more information about Primland, visit, or call 866.960.7746.