2012-11-23 — /travelprnews.com/ — Passengers travelling through Heathrow will now be able to benefit from two new shopping services which have launched in time for Christmas. The launch is being supported by a major advertising campaign on 26 November aimed at the 41% of passengers who travel through Heathrow to visit friends and family over Christmas.
Passengers travelling through Heathrow will now be able to benefit from two new shopping services which have launched in time for Christmas. The launch is being supported by a major advertising campaign on 26 November aimed at the 41% of passengers who travel through Heathrow to visit friends and family over Christmas.
The campaign has been designed to showcase the shopping experience at Heathrow away from London’s busy high streets. As part of the airport’s emphasis on creating experiences which help ‘make every journey better’ at Christmas, Heathrow will be launching two new services:
· an online shopping experience called ‘Heathrow Boutique’ allowing passengers to browse and reserve purchases before they arrive at the airport www.heathrow.com/boutique
· a home delivery called ‘Heathrow delivered’ enabling passengers to have their purchases delivered for free to any UK mainland residential address free – WorldPoints members can benefit from this service with purchases of £300 (or £500 for non-members).
‘Heathrow delivered’ allows passenger to take advantage of great Heathrow prices without the baggage. Research shows that the services will appeal particularly to customers purchasing wine, champagne and technology items such as laptops and televisions.
Additional activities and services passengers can take advantage of this Christmas will include:
· Family lanes in security
· ‘Kids eat free’ deals
· Even more Journey Team members, Heathrow’s customer service team, on hand to help passengers
· Carol singers and chocolate treat giveaways for children
The campaign, which has been developed by advertising agency masius will run until the 24th December and will be supported across a wide range of media channels including a London Paddington station domination, underground advertisements, digital (display and social) and even wrapping a business car park pod.
Drawing on passenger research about the motivations of people flying during the Christmas period, the campaign is designed to resonate with those flying to reunite and spend time with loved ones. The advertisements are designed to highlight the advantage of shopping at Heathrow, which provides the Christmas retail experience without the high street crowds.
Nick Adderley, Marketing and Insight Director at Heathrow said:
‘December is a special time at the airport – more than any other time of the year, Christmas is the time Heathrow brings people together. We have done a lot of work to make every journey better for our passengers, ensuring that the spirit of Christmas touches our airport with surprises and treats for everyone.’
Notes to editors
1. Heathrow’s shopping and restaurants have been rated by passengers as the best in the world with Skytrax for three successive years
2. Heathrow has the highest retail sales of any airport in the world ahead of South Korea’s Incheon airport in second place
3. Gross retail sales at Heathrow increased again in 2011 to £1.7bn/USD $2.6bn (2010: £1.5bn/USD $2.4bn), while Net Retail Income per passenger increased by 5.3 per cent to £4.35 (2010: £4.13).
Contact information
Name Heathrow Airport media centre
Telephone +44 (0)20 8745 7224
Email heathrowmediacentre@baa.com
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Christmas Marketing