Mexico Welcomes Its First Hard Rock Hotel

Hard Rock Hotel Vallarta Rocks Out for the Official Grand Opening Party, Aug. 24-26, 2012, With Unmatched All Inclusive Amenities, Award Winning Entertainment and Exclusive Access Behind the Velvet Rope

MIAMI, Fla., 2012-08-22 — /travelprnews.com/ — All Inclusive Collection – the brand that is shifting the sands of the all inclusive resort experience – proudly announces the official grand opening party of Mexico’s first ever Hard Rock Hotel – Hard Rock Hotel Vallarta. Guests witness the ultimate debut, Aug. 24-26, 2012 with exclusive entertainment from the award winning, international rock band Mana and an all-access, VIP pass to experience three days of all inclusive rockin’ music, memories and memorabilia.

“We are thrilled to announce the much anticipated grand opening celebration of Hard Rock Hotel Vallarta,” said All Inclusive Collection President, Roberto Chapur. “As the first ever Hard Rock Hotel in Mexico and one of only three all inclusive Hard Rock Hotels in the world – with a fourth on the way in 2013, we are truly shifting the sands of not only the all inclusive experience, but the hospitality industry as a whole. With fine execution, custom memorabilia and unmatched guest services, we look forward to providing truly unique experiences that rock for guests of all ages.”

The All Inclusive Collection spearheads sales and marketing efforts for premier, all inclusive luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel), Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Aventura Cove and Aventura Spa (soon to be rebranded Hard Rock Hotel Riviera Maya early 2013).

Kicking off the first grand opening event, attendees rock out at an intimate unplugged beach performance by American Idol finalist Michael Johns and an after after party hosted by DJ Laz, notoriously known as Miami’s No. 1 radio personality. The next morning provides exclusive executive interview opportunities at the Grand Opening Media Press Conference, followed by a poolside brunch and an afternoon free to enjoy the property. The star studded evening begins with photo opps at the Grand Opening Red Carpet and world famous Hard Rock Guitar Smash to officially inaugurate the hotel, as per Hard Rock tradition. The Grand Opening Concert sets the tone for the exclusive rock ‘n’ roll event, followed by a VIP After Party featuring DJ ALIYO, where attendees mix and mingle with both the media and entertainers.

“We look forward to continuing our collaboration with the All Inclusive Collection and expanding these unmatched all inclusive Hard Rock Hotels into Mexico,” said Hard Rock Hotels & Casinos Executive Vice President, Michael Shindler. “Following the great success of the world’s first ever all inclusive Hard Rock Hotel – Hard Rock Hotel & Casino Punta Cana, we value the reputable All Inclusive Collection brand and continued collaboration based on exceeding expectations and high quality service with a classic Hard Rock vibe.”

Hard Rock Hotel Vallarta is located in a gorgeous beachfront property featuring unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more. One of only three AAA Four-Diamond hotels in the area, this stylish property features 348 guest rooms including six restaurants offering tantalizing specialty cuisines, four bars and lounges with top shelf drinks, two large outdoor swimming pools, children’s pool, a dive pool for scuba diving demonstrations and lessons, beach volleyball court, tennis court, half-court basketball, seven-hole pitch and putt golf, fitness center, Body Rock Fitness Center, unmatched music memorabilia, signature Rock Spa®, beauty salon, Rock Shop and nightly theme parties at the outdoor amphitheater. The property additionally features 6,300 square feet of meeting facilities.

Accommodations at Hard Rock Hotel Vallarta start at $171 per person, per night, based on double occupancy.
To book a vacation experience at Hard Rock Hotel Vallarta, visit www.hrhvallarta.com call 888-680-7625 or contact your preferred travel professional.

About All Inclusive Collection
The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel) and three Mexico properties currently operating as Cancun Palace (soon to be reflagged Aug. 1, 2012, as Hard Rock Hotel Cancun), Vallarta Palace (soon to be reflagged Aug. 1, 2012, as Hard Rock Hotel Vallarta) and Aventura Cove Palace and Aventura Spa Palace (soon to be rebranded Hard Rock Hotel Riviera Maya early 2013). These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and plans to expand its portfolio in Mexico and the Caribbean with new luxury properties that will continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International
With a total of 176 venues in 54 countries, including 140 cafes and 16 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore, Punta Cana and Panama.  Additional hotel and casino projects planned to open in 2012 include Cancun and Vallarta; Riviera Maya in 2013; and Abu Dhabi in 2014.  Additional announced hotel and casino projects include Aruba, Hungary and Northfield Park.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.

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