New campaign pairs the art of hosting with the vibrant lens of comedy, through a lively collaboration with more than 10 celebrated Chinese comedy stars
(IN SHORT) Marriott Hotels has launched the “Wonderful Hospitality For Your Heartfelt Smile” campaign in Greater China, partnering with over 10 popular Chinese comedians, including Yan Peilun, Zhang Youwei, Liu Yang, and Zhu Meiji. The campaign features five engaging videos that showcase Marriott’s signature hospitality through a comedic lens, highlighting the brand’s everyday moments of exceptional service. In addition to the videos, Marriott will host live comedy shows across Xiamen, Shenzhen, and Beijing from January 20 to March 2025, combining entertainment with Marriott’s “Wonderful Hospitality. Always” promise. The initiative is part of Marriott’s broader “Wonderful Hospitality” program, which celebrates meaningful guest interactions that create lasting human connections.
(PRESS RELEASE) Shanghai, China, 2024-Jan-20 — /Travel PR News/ — Marriott Hotels has launched a unique new campaign in Greater China, blending the warmth of hospitality with the playful spirit of comedy. The “Wonderful Hospitality For Your Heartfelt Smile” campaign brings Marriott’s signature service to life through a collaboration with more than 10 popular Chinese comedians, including Yan Peilun, Zhang Youwei, Liu Yang, and Zhu Meiji. The campaign kicks off with five entertaining videos showcasing everyday moments at Marriott Hotels, from the attentive front office associates anticipating guests’ needs to the passion behind their exceptional in-house dining experiences.
In addition to the videos, Marriott Hotels will host a series of live comedy performances at select locations in Xiamen, Shenzhen, and Beijing from January 20 through March 2025. These performances will infuse comedy and entertainment into Marriott’s vibrant hotel settings, reinforcing the brand’s commitment to “Wonderful Hospitality. Always,” and providing guests with a truly extraordinary travel experience.
Betty Tian, Managing Vice President of Customer for Greater China at Marriott, shared her excitement about the campaign: “As the flagship brand of Marriott International, Marriott Hotels is dedicated to creating an inviting environment for travelers, offering a special touch of heartfelt service. Today’s guests are seeking deeper connections with the places they visit, and through creative cross-industry partnerships, we aim to enhance those connections and elevate the guest experience.”
The launch of this campaign also marks the official rollout of Marriott’s “Wonderful Hospitality” initiative across 71 properties in Greater China. This initiative highlights the small, meaningful gestures that define Marriott’s hospitality, whether spontaneous or thoughtfully planned. From personalized gifts to simple acts of kindness, Marriott Hotels focuses on creating moments of warmth and connection that leave lasting impressions on guests.
ABOUT MARRIOTT HOTELS
With over 590 hotels and resorts in 70 countries and territories around the world, Marriott Hotels continues to elevate the art of hospitality – placing people first is the brand’s living legacy – ensuring guests always feel deeply cared for throughout their stay. Marriott Hotels raises the bar by consistently delivering heartfelt service, with modern, comfortable spaces, and by providing experiences elevated beyond the everyday. As global travelers’ needs and expectations evolve, so does Marriott Hotels, leading the industry with innovations including the Greatroom lobby and Mobile Guest Services that embrace style, design, and technology. For more information, please visit www.marriotthotels.com, and stay connected on Facebook, @marriott on X, and @marriotthotels on Instagram. Marriott Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram, and TikTok.
Media Contact:
Jo Chen
Senior Manager, Communications, Greater China
Marriott International
Jo.J.Chen@marriott.com
Source: Marriott International
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