Tokyo, Japan, 2019-Nov-29 — /Travel PR News/ — Japan Airlines (JAL), a member of the oneworld® alliance, was named the World Branding Awards` Brand of the Year in the airline category representing the country of Japan. The 2019 edition of the World Branding Awards was the tenth Ceremony organized by the World Branding Forum, held at Kensington Palace, in London – the home of the World Branding Awards.
The Awards recognizes the achievements of some of the best brands in the world and winners are selected based on brand valuation, market research, and online public voting.
“The Awards are an acknowledgement to the tireless effort of the teams that build and maintain their brand presence in an ever-changing market. As consumer votes constitute seventy percent of the final score, winners of the Awards must have strong brand recall among their consumers,” said Richard Rowles, Chairman of the World Branding Forum.
With 40 million travelers expected to visit Japan in 2020, JAL aims to realize a more personal and stress-free travel experience for all customers. The JAL Group will continue to embrace new challenges to deliver greater customer convenience and improve the quality of its products and services to become one of the most preferred and valued airlines in the world.
For a full list of previous winners, visit https://awards.brandingforum.org.
About the World Branding Forum
The World Branding Forum (WBF) is a global, non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit brandingforum.org.
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognizes the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit awards.brandingforum.org.
Corporate News Group/PR
Source: Japan Airlines