IHG Launches Landmark voco Times Square Broadway Hotel as Premium Brand Continues Global Expansion

voco Times Square – Broadway, New York, USA

(IN SHORT) IHG Hotels & Resorts has opened voco Times Square – Broadway, a 32-story, 419-room hotel that becomes the largest voco property in the Americas and one of the final new-build hotels approved in the Times Square district. Located at Seventh Avenue and West 48th Street, the hotel offers Prohibition-era-inspired interiors, modern guest rooms and a rooftop venue featuring unobstructed panoramic views of Midtown Manhattan. The opening expands the voco brand’s presence in New York and supports its broader global growth strategy, with more than 120 hotels currently operating and over 100 additional properties planned.

(PRESS RELEASE) ATLANTA, 2026-Feb-24 — /Travel PR News/ — IHG Hotels & Resorts has expanded its premium voco brand in New York City with the opening of voco Times Square – Broadway, now the largest voco property in the Americas. The new hotel rises 32 stories above Midtown Manhattan and offers 419 guest rooms, marking one of the final newly constructed hotel developments approved in the Times Square area.

The opening strengthens the brand’s presence in New York State, where voco now operates seven properties. The hotel joins existing locations including voco Times Square South New York and voco The Franklin New York, while continuing the brand’s global growth following its milestone of 100 operating hotels worldwide.

Situated at the busy intersection of Seventh Avenue and West 48th Street, the property places guests within walking distance of major New York landmarks such as Radio City Music Hall, the Museum of Modern Art and the Empire State Building. Its central Midtown location provides direct access to Times Square and the city’s entertainment district.

The hotel features interiors inspired by New York’s Prohibition-era speakeasies, combining vintage influences with contemporary comfort. The design incorporates refined materials, rich textures and modern furnishings intended to create a welcoming yet sophisticated atmosphere. Public areas include a lounge-style lobby with warm lighting and comfortable seating, while guest rooms balance retro-inspired elements with modern amenities and understated décor.

A defining feature of voco Times Square – Broadway is its rooftop venue, described as the only hotel rooftop in Times Square offering unobstructed panoramic views of the Midtown skyline. The approximately 2,400-square-foot indoor-outdoor rooftop space is designed for events, social gatherings and private functions, providing flexible seating arrangements and elevated views across the city.

Within the hotel, The Velvet Fox bar and lounge offers cocktails, small plates and live entertainment in an intimate setting designed to evoke the spirit of classic New York nightlife.

The property continues voco’s strategy of combining the consistency and scale of a major hotel brand with the character and individuality of a boutique-style experience. The brand now operates more than 120 hotels worldwide and has over 100 additional properties in development, reflecting continued expansion across key international markets and destinations.

The opening of voco Times Square – Broadway further reinforces IHG Hotels & Resorts’ commitment to growing its premium hotel portfolio in major urban destinations while enhancing the guest experience through distinctive design and central locations.

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