IHG brings together its two largest brands, Holiday Inn and Holiday Inn Express in a new global marketing campaign
The company’s largest marketing campaign in over a decade brings together two iconic leaders in global travel to demonstrate the power of in-person connection
Denham, United Kingdom, 2019-Jun-12 — /Travel PR News/ — IHG® Hotels & Resorts (IHG®) announces the launch of a global marketing campaign for the company’s two largest brands, Holiday Inn®and Holiday Inn Express®. We’re there, a new, unified communications strategy, celebrates authentic moments of human connection and the role these two industry icons have played in connecting people all over the world for nearly seven decades.
We’re there launches in the U.S. on June 10, 2019, and globally later this summer. The multi million-dollar campaign focuses on what Holiday Inn and Holiday Inn Express have always firmly placed at their core – human connections. Since the first hotel opened in Memphis in 1952, Holiday Inn has played a pivotal role in bringing people together through travel. Now a family of nearly 4,000 hotels around the world, the brands remain true to their initial purpose – to be a place where everyone is welcome, and guests can focus on spending quality time with others – helping make the world a little bit smaller. This heritage, authenticity and ubiquity is the inspiration behind the launch of We’re there. The message is particularly timely now, as inclusiveness and the need to connect on a personal level are essential elements of emotional well-being and global unity.
In a world where technology increasingly dominates how people connect, celebrating real, in-person moments matters now more than ever. A proprietary survey conducted by IHG in the U.S. found:
- In the last 12 months, many Americans have communicated more often digitally than in person, including:
- 67 percent have primarily engaged with a good friend through digital channels
- 59 percent admit to communicating more with family members via technology than in person (including 39 percent with parents or guardians)
- 88 percent of business travelers state they would rather have a meeting in person versus virtually
Claire Bennett, Global Chief Marketing Officer for IHG, said: “Being there in person matters. We know the reason people travel is not exclusively about the location itself; it’s almost always about the people. Travel brings families and friends closer, creates stronger relationships among business colleagues and connects the world.
“Across our hotels, we share some of the most important moments in our guests’ lives – from birthdays and weddings to key business trips and job interviews. The history and heritage of these two brands in particular means we’ve always been there, so our guests can be, too. The launch of We’re there reminds us all of the importance of these ‘people’ trips and how we can help make that happen in more places, for more people, more often.”
To book your next in-person connection at a Holiday Inn or Holiday Inn Express, visit HolidayInn.com or HIExpress.com
Holiday Inn and Holiday Inn Express are members of the IHG Hotels & Resorts family of 17 brands. With 5,600 hotels across 100 countries, guests have a suite of properties to choose from, all of which are supported by the world’s first hotel loyalty program, IHG Rewards Club.
About IHG®
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton®Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®,Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns nearly 5,400 hotels and 800,000 guest rooms in almost 100 countries, with more than 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
For further information please contact:
Whitney Jones
whitney.jones1@ihg.com
+1 (770) 604-8147
Source: IHG
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