74% of frequent travellers see benefits in enrolling in a hotel loyalty program

Bangalore, India, 2019-Jun-20 — /Travel PR News/ — IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, along with SAMHI Pvt. Ltd, undertook an in-depth consumer survey to better understand the needs and expectations of the road warriors in India. The survey revealed that while 54% of the respondents are already enrolled in a hotel loyalty… Read the full press release