Hyatt’s select service brand continues to increase its presence across Germany and Europe
MUNICH, GERMANY, 2021-Oct-10 — /Travel PR News/ — Hyatt announced today (7 October 2021) that a Hyatt affiliate has entered into a franchise agreement with EuroAtlantic Group for Hyatt Place Düsseldorf Mercedesstrasse at Tadao Ando Campus & Tower. The hotel will mark the second Hyatt Place hotel in Germany, joining Hyatt Place Frankfurt Airport. Together with Hyatt House Frankfurt Eschborn, Hyatt’s select service brands continue a strong growth trajectory across Germany and Europe, expanding in markets that matter most to guests and World of Hyatt members.
Slated to open in 2024, the 300-room hotel will feature the Hyatt Place brand’s intuitive design, approachable atmosphere and added conveniences that help guests do more. The hotel will be strategically located on the edge of Düsseldorf’s city center and forms part of the wider business development of Tadao Ando Campus & Tower.
Named for and designed by Pritzker Architecture Prize winner Tadao Ando, and in collaboration with landscape architect Enzo Enea, the Tadao Ando Campus & Tower will be a city landmark for Düsseldorf and will arise representing a symbiosis of high-tech and nature. In addition to the hotel, the development is also expected to feature the Dusseldorf Arts Club, the EuroAtlantic Museum for Digital Art and the Cyber Tech Campus. Tadao Ando Campus & Tower will be the first CO2 neutral smart office campus, managed by AI-powered building management systems, and will offer a creative environment for modern work concepts, including roof gardens, a park and a public art display.
Hyatt Place Düsseldorf Mercedesstrasse will sit alongside a stunning glass tower with a spectacular glass prism, large-scale AI managed office campus, complete with co-working spaces for guests to utilize. The city’s international airport, trade fair grounds and Düsseldorf’s world-famous conference center, ‘Messe Düsseldorf,’ will be a 10-minute car ride away.
Because Hyatt’s efforts are grounded in listening and fueled by care, Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveler. The Hyatt Place brand is rooted in extensive consumer insights indicating that guests seek stylish, comfortable and seamless experiences that accommodate their lifestyles and familiar routines. To embody this, the brand offers casual hospitality and purposeful service in a smartly designed, tech-forward and contemporary environment.
“The plans for Hyatt Place Düsseldorf Mercedesstrasse reflect the brand’s strong momentum in the fast-growing select service category as Hyatt Place hotels continue to expand globally,” said Felicity Black-Roberts, Hyatt’s vice president of development – Europe. “Düsseldorf is one of Germany’s most important economic centers, bolstered by recent international investments including from the China Competence Centre, making the district a perfect platform for us to bring our second Hyatt Place hotel to Germany.”
“We are pleased to be bringing the first Hyatt Place hotel to Düsseldorf as part of our Tadao Ando Campus & Tower development and we hope to further expand our collaboration with Hyatt with more hotels in the future,“ said Arnulf Damerau, Chairman of EuroAtlantic Group. “We are proud of our completely CO2 neutral construction and operation. The wider development will furthermore build on future-oriented ecological spaces that foster a healthy living and working environment. Together with our extensive experience in real estate and Hyatt’s global brand recognition we will be able to deliver a prestigious sustainable development with cutting edge technology and high-quality service that will successfully bring this business and lifestyle hub to life.”
Hyatt Place Düsseldorf Mercedesstrasse will be officially introduced at EXPO Real in Munich on 11 October at the City of Düsseldorf exhibition, the official launch of the Tadao Ando Campus & Tower.
The hotel is expected to join a remarkable portfolio of Hyatt-branded hotels in Germany, including Hyatt Place Frankfurt Airport; The Wellem Düsseldorf, part of The Unbound Collection by Hyatt; Hyatt Regency Dusseldorf; Grand Hyatt Berlin; Hyatt Regency Cologne; Hyatt Regency Mainz; Park Hyatt Hamburg; Andaz Munich Schwabinger Tor; and Hyatt House Frankfurt Eschborn.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company offering 20 premier brands. As of June 30, 2021, the Company’s portfolio included more than 1,000 hotel and all-inclusive properties in 68 countries across six continents. The Company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company’s subsidiaries operate, manage, franchise, own, lease, develop, license, or provide services to hotels, resorts, branded residences, and vacation ownership properties, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, tommie™, UrCove, and Hyatt Residence Club® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members. For more information, please visit www.hyatt.com.
About Tadao Ando Campus & Tower
Tadao Ando Campus & Tower will mark a new and unique landmark in Düsseldorf. EuroAtlantic is developing together with the Japanese star architect and Pritzker Architecture Prize winner Tadao Ando, the architectural landmark and Europe’s first smart building tower. Tadao Ando Campus & Tower will be the first CO2 neutral smart office campus, managed by AI-powered building management systems. As a unique feature, the Tadao Ando Tower will boast the stunning and innovative Glass Prism. The cantilevering Glass Prism will offer stunning views of the nature and cityscape of Düsseldorf. Serving as a communal hub and providing a dynamic spatial experience, the Glass Prism will become a catalyst for creativity and provide a space for relaxation for office workers and visitors. This area will also be a unique place to interface with nature through the scattering of light and shadow and the wind swirling around this aerial terrace.
About EuroAtlantic Group
Investing in Global Opportunities with a 30 year investment track record in global commodities, renewable energy resources, technology, real estate and hospitality, EuroAtlantic Group is a Global Family Office and Impact Investment holding headed by a senior management team of seasoned professionals in finance, real estate, hospitality, and energy that is backed former top diplomats, and international policy & security experts with top level access to decision makers.
For more information, please visit www.euroatlantic.eu and www.andocampus.com
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Milica Ferreira da Silva
Hyatt – Europe, Africa and the Middle East
Source: Hyatt Hotels Corporation