Holiday Inn® Sherwood Park – Conference Centre to open in Alberta after $6 Million Renovation

SHERWOOD PARK, ALBERTA, 2014-04-24 — /Travel PR News/ — InterContinental Hotels Group (IHG) [LON: IHG, NYSE: IHG (ADRs)] announces the opening of a new 258-room Holiday Inn® – Sherwood Park – Conference Centre hotel in Sherwood Park, Alberta. Located in the heart of the business district in Sherwood Park, just off the Yellowhead Trail, the hotel opens following a multi-million dollar investment in renovations by AUM Hotels Group. The hotel is within walking distance of popular restaurants and a short drive to Northlands, Rexall Place Arena, Elk Island National Park and local shopping outlets. Additionally, it is conveniently attached to the area’s central landmark, Millennium Place Sportsplex, making it the ideal location for sports teams or enthusiasts to stay.

“We are thrilled to welcome this property to the Holiday Inn brand family,” said Heather Balsley, senior vice president, Americas Holiday Inn brand family, IHG.  “This hotel is among the over 1,200 properties worldwide which represent the new face of a brand that is redefining guest comfort and convenience, and Sherwood Park is a market where we believe this new Holiday Inn hotel will thrive.”

The Holiday Inn brand family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history, continues to drive increased quality and consistency across the global portfolio. The new hotel will feature all elements of the relaunch including a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort.

“The Holiday Inn brand is one of the world’s most recognized hotel brands, and represents both quality and comfort to guests,” said Prem Singhmar, hotel owner. “More than $6 million has been invested to renovate this property giving it a modern and fresh look, and we are looking forward to introducing this property to new guests.”

The hotel design creates a familiar atmosphere that is warm, trend forward and comfortable. The 195,000 sq.ft. property at 2100 Premier Way, boasts an elegant Royal Ballroom with two balconies and a private outdoor terrace, creating the perfect backdrop for weddings. The design includes business-focused necessities such as an ergonomic workstation, free high speed wireless internet access and complimentary Globe and Mail® newspapers. Guests can also take advantage of 17 meeting rooms encompassing over 22,000 square feet, a new pool and a well-equipped fitness centre.

Guest beds are made using crisp, white bedding with pillows that come in two comfort levels: “soft” and “firm.” The bathrooms include a multifunctional showerhead, as well as a signature shower curtain with curved rod, and Bath & Body Works® amenities. Guest rooms feature comfortable queen or king-sized beds, with modern décor including new carpets, bathroom countertops and furniture. The Jacuzzi Suites and Presidential Suite have a fireplace in the sitting area. In addition, each room has the standard Holiday Inn guestroom accommodations – comfortable beds, a sitting area with a lounge chair, hairdryer, mini fridge, coffee maker, iron and ironing board. Room Service Right … On Time™, also a standard at all Holiday Inn hotels, ensures that guests’ room service orders are accurate and delivered on time, every time.  Guests can additionally stop by Bistrou 2100 restaurant, bar and patio for casual dining for breakfast, lunch and dinner, located onsite at the hotel.

The Holiday Inn Sherwood Park – Conference Centre hotel is owned by Prem Singhmar and operated by AUM Hotels Group, and is franchised by an affiliate of IHG. Reservations can be made by calling 1-888-HOLIDAY.  Holiday Inn hotels participate in IHG’s guest loyalty program, IHG® Rewards Club, which is the industry’s first and largest guest loyalty program with more than 77 million members. IHG® Rewards Club is free to join and guests can enroll at, by downloading the IHG® app, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,700 hotels worldwide. The scale and diversity of the IHG family of brands means that our hotels can meet our guests’ needs whatever the occasion.

About the Holiday Inn brand
With over 1,200 hotels worldwide, Holiday Inn® is the most widely recognized lodging brand in the world. In fact, Holiday Inn was one of the first international hotel brands to establish a presence in China in 1984. Holiday Inn provides the services that business travelers need, while also offering a comfortable atmosphere where all people can relax and enjoy amenities such as restaurants and room service, swimming pools, fitness centers and comfortable lounges.  The casual atmosphere and amenities such as meeting and on-site business facilities, KidSuites rooms and, Kids Eat and Stay Free programs, demonstrate the long-standing commitment of Holiday Inn and Holiday Inn Resort to serving travelers and have helped to establish the brand as “America’s Favorite Hotel.”

For more information about Holiday Inn and Holiday Inn Resort, including IHG’s vacation resort brand Holiday Inn Club Vacations, or to book reservations, call 1-800-HOLIDAY or visit Find us on Twitter or Facebook

Media Contacts:
Jamie Shulman, IHG,, +1(416) 675-6644 Ext. 711
Sarah-Ann Soffer, Holiday Inn® Hotels,, +1(770) 604-2707

Notes to Editors:

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty program with over 77 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns over 4,700 hotels and 687,000 guest rooms in nearly 100 countries and territories. With more than 1,100 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

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