The milestone signing marks the brand debut in the country
Denham, United Kingdom, 2018-Apr-24 — /Travel PR News/ —InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has signed a Master Development Agreement (MDA) with Saudi Arabian business conglomerate, Al Hokair Group, which will see the debut of Holiday Inn Express® brand in Saudi Arabia, with a rollout of at least 10 Holiday Inn Express® hotels over next 15 years. This significant development, which was announced at Arabian Hotel Investment Conference (AHIC), complements IHG’s robust pipeline in the Kingdom and cements its position as one of the leading operators in the country, as well as consolidating its partnership with the Al Hokair Group.
Al Hokair Group currently operates six Holiday Inn® hotels in Saudi Arabia. As per the exclusive new agreement, the first Holiday Inn Express® will be a 200-room hotel based in Jeddah, closely followed by openings in various key cities across the country. All 10 hotels will be operated under long-term franchise agreements.
Speaking on the announcement, Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said: “IHG has a strong legacy in Saudi Arabia, which is a key market for us in the Middle East. We are proud to once again collaborate with our esteemed long-term partner, Al Hokair Group, to bring the Holiday Inn Express brand to the country, and further expand our offering to domestic and international travellers, alike. The tourism landscape in Saudi Arabia is rapidly changing and we are excited to leverage the huge growth opportunities that Saudi Vision 2030 presents, particularly given that one of the biggest pillars of the plan is to bring more tourism into the country.”
He added: ” We are the largest operator in Saudi Arabia with a strong portfolio of 31 hotels across 4 brands, offering specialized stay experiences to varied guests’ profiles, and with this signing, we are further extending our consumer appeal by offering quality, yet affordable accommodation for savvy travellers.”
Sami Alhokair, Managing Director, Al Hokair Group added: “We are delighted to further strengthen our partnership with a global leader such as IHG®, who continue to be a trusted brand in Saudi Arabia. IHG’s portfolio aligns with our objective to strengthen our presence in the Kingdom as well as our commitment to Vision 2030. Holiday Inn Express® is world renowned brand, offering great value to the guests and, in the absence of an adequate supply of mid-market hotels to cater to the increasing demand, this signing presents us with unprecedented opportunities to capture the volume segment.”
**Figures as of December 31st 2017
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SOURCE: InterContinental Hotels Group