Fairmont Hotels & Resorts creates a rooftop respite to help pollinator bees flourish
TORONTO, 2014-6-11 — /Travel PR News/ — With research indicating solitary bee populations continue to show signs of decline, and loss and fragmentation of habitat cited as a leading factor, Fairmont Hotels & Resorts is stepping up to provide solitary bees with a place to rest their wings with the introduction of its first pollinator bee hotel at Toronto’s landmark Fairmont Royal York.
“Fairmont Hotels & Resorts is extremely excited about the addition of our new pollinator bee hotel and we look forward providing these pint-sized ‘guests’ with the five-star treatment they so deserve for keeping our ecosystems resilient,” said Alexandra Blum, vice president, public relations, FRHI Hotels & Resorts. “The Fairmont brand has a long history of being a sustainability pioneer, and this project to protect pollinator bees is an extension of our ongoing efforts to support bees of all kinds, including nurturing honeybees with hives at more than 20 of our properties around the world.”
Fairmont’s latest project to support bees is part of a larger partnership with Burt’s Bees and its annual WILD FOR BEES campaign. The two leading companies, along with Sustainable.TO Architecture + Building and Pollinator Partnership Canada, have teamed up to design and construct five sustainable bee hotels: four in Toronto and one in Guelph, with the first hotel launching at The Fairmont Royal York. This Toronto pilot program, which Fairmont plans to roll out at more hotels next year, supports the luxury hotel brand’s decades’ long commitment to persevering and protecting the destinations it calls home.
“Bees are the crux of our business,” says Carolyn Hungate of Burt’s Bees Canada. “We launched WILD FOR BEES three years ago with the intention of giving back to Canada’s hardworking bee population, which provides us with the honey and beeswax we need to make 95% of our products. This year, we are proud to partner with Fairmont Hotels & Resorts and other like-minded brands to build bee hotels across Canada, all in the name of bee health.”
Across North America, the overall number of pollinator bees has been on a steady decline for decades, which has impacted the health of ecosystems, the reproduction of the majority of flowering plants and pollination of food. This is a great concern, as bees are responsible for pollinating more than 80 per cent of flowering plants, fruits and vegetables. A primary cause of this decline is the loss and fragmentation of habitat.
“One out of every three bites of food humans eat is the result of animal pollination,” says Vicki Wojcik, Research Director of Pollinator Partnership, a not-for-profit organization dedicated to supporting pollinators across North America. “Raising money and awareness for pollinator research and breeding programs is vitally important and will aid in limiting future losses and boost bee health in the present.”
A pollinator bee hotel is a collection of nesting materials (wood, twigs, fallen branches, soil and pith-filled holes) designed to attract, support and protect native, lost and solitary bees by replicating their natural nesting sites. This allows the bees to breed, lay eggs and seek protection from predators. Fairmont’s bee hotel, which is designed to reflect the Toronto skyline, will provide a sustainable nesting site for local pollinator bees.
The Fairmont Royal York’s rooftop garden, which already houses an apiary of six honeybee hives, has been in bloom for more than 15 years and is the perfect spot for the new pollinator bee hotel. The high-rise herbarium features 17 four-poster beds and surrounding planter pots filled with herbs such as rosemary, lavender, lemon thyme, chives, parsley, tarragon and basil. Lemon Verbena, alpine strawberries and mojito mint also have their own beds. Established in 2008, the apiary produces over 800 lbs of award-winning rooftop honey each year, that is used in the hotel’s kitchens and its local micro-brew called “Royal Stinger”.
Executive Chef Collin Thornton and his team of sous chefs maintain The Fairmont Royal York’s rooftop garden and apiary, and use the garden as a teaching tool for apprentice chefs in how ingredients are produced. To showcase the amazing powers of the pollinator bees, Chef Thornton has created a feature Pollinator Menu for June in EPIC Restaurant. Additionally, the hotel’s Library Bar will offer a special “Buzz-tini” with ingredients from the roof, and a complimentary Burt’s Bees lip balm, all to celebrate Fairmont Hotels & Resorts partnership with WILD ABOUT BEES.
“Sustainability isn’t a buzz word here at Fairmont, it’s a core element of our operations and an area that our colleagues and hotels soundly embrace,” said Jane Mackie, vice president, Fairmont Brand. “Through its bee programming, rooftop herb and vegetable gardens, waste and water reduction efforts, and countless other environmental initiatives, The Fairmont Royal York supports its broader ecosystem and is responsible tourism brought to life.”
To learn more about Fairmont’s sustainability efforts and ongoing commitment to supporting bee health, please visit fairmont.com. For more information on Burt’s Bees WILD FOR BEES campaign, including a limited edition Hydrating Lip Balm with Coconut and Pear with 100% of profits going to support the bee hotel initiative, please visit burtsbees.ca.
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Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, reflecting each locale’s energy, culture and history. Passionate travelers choose the luxury hotel brand for its ability to deliver memorable travel experiences, personalized and thoughtful service, and hotels that are one-of-a-kind. Serving as genuine gateways to their destinations, Fairmont hotels offer locally-inspired cuisine and spirited bars and lounges, distinctive design and décor, and a steadfast responsibility to environmental and social priorities. With more than 65 hotels globally, and many more in development, landmark hotels in the Fairmont collection include The Plaza in New York, London’s The Savoy, Fairmont Peace Hotel in Shanghai and Quebec City’s Fairmont Le Château Frontenac. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company with over 110 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residence clubs, whole-ownership residences and serviced residences properties. For more information or reservations, please visit fairmont.com.
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For further information:
Mike Taylor
FRHI Hotels & Resorts
416/874-2457
mike.taylor@frhi.com
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Fairmont Hotels & Resorts introduces first pollinator bee hotel at Toronto’s Fairmont Royal York