Maintaining the momentum from its record-breaking year (9.15 million passengers in 2014), Budapest Airport will again be on the frontline to deliver a dedicated marketing promotion to the large international audience attending ITB Berlin this week. With the principal focus to pursue Budapest’s “most wanted” unserved destinations, the Hungarian gateway will use the leading travel trade event (attracting 170,000 visitors from 180 countries) to showcase the attractiveness of Hungary and the country’s growing popularity.
BUDAPEST, Hungary, 2015-3-5 — /Travel PR News/ — For the eighth consecutive year, Budapest Airport will be joining the Hungarian National Tourism Organisation (HNTO) in a joint marketing campaign to reinforce Hungary as a destination, highlighting Budapest’s recent polling as TripAdvisor’s ‘Best Value City’. With 10 new routes and four new airlines already announced for 2015, the event will also provide the airport’s Commercial Team with the perfect opportunity to boost awareness and support its current partner airlines, both in Germany, as well as other crucial markets.
Germany continues to be a key developing market for Budapest, with significant routes such as Frankfurt, Hamburg, Dortmund and Düsseldorf (the most underserved destination among the nine existing German cities), all recording continued traffic growth in 2014. After delivering over 800,000 passengers on direct German routes last year alone, the airport continues its desire to expand the market with a “most wanted” list including highly-desired destinations such as Hannover, Nuremberg and Bremen.
Commenting on the marketing opportunity at ITB Berlin, Jost Lammers, CEO, Budapest Airport says: “We continue to strengthen Budapest’s position as an important and ever-expanding tourist destination. The presence of the airport at travel and tourism fairs such as ITB Berlin is paramount to our development and growth strategy. Following our record-breaking year in 2014, we are continuing with intensive efforts to generate new interest for inbound tourism as we move into the winter schedules planning window.”
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