London, 2017-Jul-20 — /Travel PR News/ — A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which launches in September.
The new film features some of Britain’s best-loved personalities and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.
For further information, please contact the British Airways press office at email@example.com
Notes to editors:
* The ‘director’s cut’ version of the safety video is a slightly shortened version of the real BA inflight video.
The celebrities that feature in the video are:
Sir Ian McKellen
Chabuddy G (Asim Chaudhry)
About Flying Start
Since British Airways’ partnership with Comic Relief began in 2010 it has raised £16.5 million to help children around the world living incredibly tough lives. The airline aims to raise £20 million by 2020. For further information visit: http://www.ba-flyingstart.com/
More information about British Airways and responsible flying: https://ecp-prelive.baplc.com/en-gb/information/about-ba/responsible-flying
About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world.
For information about Comic Relief and the work it carries out, please visit www.comicrelief.com
Comic Relief, registered charity 326568 (England/Wales); SC039730 (Scotland)
For the latest news, statements and exclusive content direct from the Comic Relief Press Office follow @ComicReliefNews
For more information please contact firstname.lastname@example.org
Source: British Airways