- Sir Michael Caine, Asim Chaudhry, Olivia Colman, Jourdan Dunn, Naomie Harris, Joanna Lumley and David Walliams come together in latest in-flight safety video
- Video lands important safety messages in a humorous and engaging way
- Video also promotes Flying Start the global charity partnership between British Airways and Comic Relief
LONDON, UK, 2018-Jul-02 — /Travel PR News/ — Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July.*
In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.
The new film builds on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen by customers nearly 25 million times.
As with the first instalment, the new film brings together a collection of Britain’s most-admired celebrities to create a humorous video, while also helping customers take in important safety information.
The video promotes Flying Start, the global charity partnership between British Airways and Comic Relief which has supported over half a million children across the UK and some of the world’s poorest communities since launching in 2010.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”
Flying Start saw a 20 percent increase in donations to Comic Relief after the release of the first safety video.
The new safety video can also be viewed on ba.com here: https://www.britishairways.com/en-gb/information/about-ba/responsible-flying#safetyvideo
Notes to editors:
*The video will first roll out across short-haul during July, then will roll out across long-haul from August 1
**The ‘director’s cut’ version of the safety video is an adapted version of the real British Airways inflight video.
The celebrities that feature in the video are:
- Chabuddy G (Asim Chaudhry)
- David Walliams
- Joanna Lumley
- Jourdan Dunn
- Sir Michael Caine
- Naomie Harris
- Olivia Colman
About Flying Start
Through Comic Relief, Flying Start has been able to support over half a million children, in projects across the world, some of these include; The Nelson Mandela Children’s Fund in Johannesburg, Magic Bus in Delhi, Fight for Peace in Rio de Janiero, The Pendekezo Letu in Kenya, the Bolton Lads and Girls club and D2 Youth Zone’s in Newcastle.
For more information on Flying Start, or to donate, please visit; www.ba.com/flyingstart
Source: British Airways