Adelaide’s Mawson Lakes Hotel Elevates to Crowne Plaza Status in Response to Demand Surge

Adelaide’s Mawson Lakes Hotel Elevates to Crowne Plaza Status in Response to Demand Surge

(IN SHORT) IHG Hotels & Resorts, in collaboration with Pelligra Group and ONE7, has announced the elevation and rebranding of the upcoming Mawson Lakes hotel in Adelaide. Originally slated as a 130-room Holiday Inn & Suites, the property will now be positioned as Crowne Plaza Mawson Lakes due to increased demand from corporate, leisure, and event customers. Opening in the second half of 2024, the hotel will feature 155 rooms, three meeting spaces, a fitness center, and a bar and restaurant, catering to both business and leisure travelers. This expansion adds to the growing portfolio of IHG-branded hotels in Australia, including the forthcoming Crowne Plaza Carlton, Crowne Plaza Melbourne Carlton, Crowne Plaza Shell Cove Marina, and Crowne Plaza Geelong.

(PRESS RELEASE) Sydney, Australia, 2024-Jan-17 — /Travel PR News/ — IHG Hotels & Resorts, Pelligra Group and ONE7 are excited to announce the elevated positioning of their upcoming hotel in Adelaide which is slated to open its doors in 2024.

Originally announced as a 130-room Holiday Inn & Suites, the Mawson Lakes property in Adelaide has undergone a transformation during the development phase and is now positioned in the upscale space, with higher than anticipated demand coming from corporate, leisure and conference and event customers.

The decision has therefore been made to elevate and rebrand the hotel as Crowne Plaza Mawson Lakes, reflecting the higher end quality of the build and the locations demand drivers in the meetings and events space.

Opening in the second half of 2024 and now featuring 155-rooms, three meeting spaces across 442 sqm, a fitness centre and a bar and restaurant, the hotel will be a highly sought-after destination for business and leisure travellers alike.

Pelligra Group, currently the owner of Holiday Inn Werribee, Holiday Inn Dandenong, and Holiday Inn Melbourne Airport, is set to add three more IHG-branded hotels to its impressive portfolio, including the soon-to-open Crowne Plaza Carlton in 2024, along with Crowne Plaza Mawson Lakes and Holiday Inn Richmond.

Matt Tripolone, Managing Director for IHG Hotels & Resorts Australasia & Pacific, said, “IHG and Pelligra Group share a remarkable partnership, operating three hotels together with three more in the pipeline. We are delighted that Ross and the Pelligra team envision such a positive outlook for the premium travel segment in Australia, leading them to invest in elevating this asset to the premium sector. This move brings exceptional iterations of the Crowne Plaza brand to Adelaide.”

Ross Pelligra, Chairman of Pelligra Group, said, “We are already so proud to operate three amazing Holiday Inn hotels in Werribee, Dandenong and Melbourne Airport, with Crowne Plaza Carlton poised to open this year. Now we’re excited to be expanding our IHG brand portfolio to include our second Crowne Plaza in Adelaide.”

Bruno Muscatello, Director of ONE7, said, “We are immensely proud to announce the arrival of a globally renowned hotel brand to the vibrant Mawson Lakes precinct, Adelaide. This landmark addition not only signifies a momentous milestone for our company but is also a testament to our commitment to enhance the fabric of this thriving community. Creating a fusion of world-class hospitality with the dynamic energy of Mawson Lakes is set to produce a synergy that will not only elevate the local business and leisure landscape, but also contribute to the flourishing growth of this exceptional precinct.”

The Crowne Plaza brand has enjoyed a renaissance of sorts in Australia over the past few years, with nearly all properties showing off the best of this world-class premium brand. It has included the opening of new properties such as Crowne Plaza Adelaide, Crowne Plaza Hobart, Crowne Plaza Sydney Darling Harbour, and Crowne Plaza Burwood, as well as stunning refurbishments of Crowne Plaza Sydney Coogee Beach, Crowne Plaza Hawkesbury Valley, and Crowne Plaza Melbourne. Looking ahead, Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina will open in 2024 and Crowne Plaza Geelong in 2026.

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Media Contact:

Angelique Dingle
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Source: IHG