Accor Launches Paris 2024 Campaign Celebrating Hospitality and Inclusion

Accor Launches Paris 2024 Campaign Celebrating Hospitality and Inclusion

(IN SHORT) Accor, a leading global hospitality brand and a key partner of Paris 2024, has launched an advertising campaign for the upcoming Paris Olympics. Directed by Vincent Lobelle, the campaign focuses on creating cherished memories through the exceptional service of Accor’s Heartists® across its 1,700 hotels in France. Highlighting moments where staff go above and beyond for guests, the campaign will be showcased on TV, digital platforms, and billboards at transportation hubs from June 23 to September 15. It also aligns with Accor’s commitment to inclusivity, supporting the 2024 Paris Paralympic Games.

(PRESS RELEASE) Paris, France, 2024-Jun-27 — /Travel PR News/ — Accor, a global hospitality leader and Premium Partner of Paris 2024, has launched its advertising campaign for the upcoming Paris Olympics. Directed by Vincent Lobelle (Iconoclast), the campaign includes a flagship film along with two short formats and visuals by Aurélien Chauvaud.

Under the theme “Crafting treasured memories,” Accor’s campaign embodies the ethos of its brands and 1,700 hotels in France, staffed by 40,000 Heartists® dedicated to creating unforgettable guest experiences.

The campaign spotlights Heartists® going beyond expectations to enhance guest stays. From a concierge delivering ice cream to cheer up a child, to a waitress demonstrating remarkable dexterity to avert disaster, and a receptionist ensuring a lost camera is returned promptly – each story showcases Accor’s hospitality expertise and commitment to guest satisfaction.

Scheduled to run digitally and on TV from June 23 to September 15, with billboards at key transport hubs, the campaign targets both French and international travelers. Concurrently, Accor is launching a robust media plan aligned with the 2024 Paris Paralympic Games, reinforcing its dedication to inclusion and support for disabled athletes.

Stéphanie Dartevelle, VP Sponsorship Europe & North Africa at Accor, emphasized, “The campaign celebrates the spirit of the 2024 Paris Olympics and Paralympics, echoing Accor’s values of excellence, personal growth, and respect. It underscores Accor’s vision of hospitality, offering exceptional experiences during global events that inspire and unite people worldwide.”

Fabrice Plazolles, Creative Director at Havas Play, added, “Our goal was to create a cinematic experience that entertains French audiences while highlighting Accor’s dedication to hospitality. By portraying Heartists® as star athletes of service, willing to go above and beyond for guests, we capture Accor’s hospitality ethos. Vincent Lobelle’s direction brought our vision to life, delivering a vibrant and joyful film that resonates with Accor’s core values.”

About Accor
Accor is a world leading hospitality group offering experiences across more than 110 countries, with 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

Media Contacts:

Havas Play – Audélia Leloup
06 64 42 39 52

Mélanie Mahiette

Source: Accor