Accor Launches Global Partnership with Captain Cause, Enabling ALL Members to Donate Loyalty Points to Social and Environmental Causes

Accor Launches Global Partnership with Captain Cause, Enabling ALL Members to Donate Loyalty Points to Social and Environmental Causes

(IN SHORT) Accor, a world-leading hospitality group, has extended its partnership with Captain Cause, a mission-driven organization that supports socially and environmentally impactful initiatives. This partnership allows members of Accor’s loyalty program, ALL, to easily utilize their Reward points to support causes aligned with Accor’s focus on Nature, Society, and humanitarian disaster relief. Accor guarantees that 100% of member donations go directly to the chosen organizations, without any commissions or tax exemptions. The initiative aims to create a significant positive impact, with over 3 million points already donated to nine organizations supporting projects such as clean water access, plastic reduction, and biodiversity conservation. The global platform,, is available in both French and English, and further expansion is planned for 2024. Brune Poirson, Accor Chief Sustainability Officer, emphasized the importance of involving customers in sustainable transformation, while Alix Boulnois, Accor Chief Digital Officer, highlighted the evolving needs of customers for sustainability solutions. Frédéric Mazzella, cofounder of Captain Cause, expressed pride in supporting Accor’s responsible marketing and engagement with organizations for a positive impact.

(PRESS RELEASE) Paris, France, 2023-Dec-5 — /Travel PR News/ — Following a successful pilot in France, world leading hospitality group Accor has launched an international partnership with Captain Cause, a mission-driven company that supports organizations with a social or environmental purpose. All over the world, members of ALL – Accor’s loyalty program – can now easily use their Reward points to support causes close to their hearts. Once donated, their points are monetized and paid to organizations involved in the two areas that Accor supports every single day – Nature and Society. Members will also be able to support victims of humanitarian disasters. For many years, the Group has been strongly committed to supporting its local communities.

The international roll-out in December 2023, with the release of the global platform – available in both French and English – underlines Accor’s ambition to have a large-scale positive impact. The projects will be expanded by region over the course of 2024, and additional languages will be added to improve accessibility. To date, more than 3 million points have already been spent in support of 9 organizations and feedback from customers has been unanimous – these donations have a tangible impact. The initiatives include donations made to numerous projects, such as access to clean drinking water in Cambodian villages, reduction in the use of plastics, and protection of biodiversity. Through its loyalty program, Accor guarantees that 100% of member donations go to the recipient organizations and that Accor does not receive any commission or tax exemption, thereby ensuring that every euro donated contributes directly and fully to supporting the selected causes.

The creation of helps to strengthen the customer relationship with ALL and Accor, satisfy member expectations regarding how their points are spent and act as a concrete embodiment of Accor’s commitment and vision. The suggested organizations have been chosen based on various criteria, including their short- and long-term impact. More than just having the opportunity to select their preferred projects, members will be able to follow the progress and realization of the projects.
Brune Poirson, Accor Chief Sustainability Officer, commented, “With Captain Cause, we are sharing the belief that companies have an important role to play in helping to provide solutions to environmental and social challenges. This initiative represents a powerful lever to involve our customers, by giving them a tangible role in helping to achieve our sustainable transformation, while offering them the chance to make a practical contribution at their own level. A 21st century company must be built on working together and contributing to making a positive impact.”

Alix Boulnois, Accor Chief Digital Officer, added: “our customers aspire to a more sustainable future. It is our responsibility to design solutions that meet these changing needs. By offering our ALL members the opportunity to use their points for causes dear to their hearts through our digital platforms, we are redefining how digital can be a positive force for change.”

Frédéric Mazzella, cofounder of Captain Cause, expressed enthusiasm for the collaboration, saying, “Donating your loyalty points to good causes is a simple, powerful and memorable act. Every ALL member can now do this in just a few clicks using Captain Cause technology and choosing from our selected organizations. We are proud to support Accor as a pioneer of more responsible marketing. I am also delighted that Brune Poirson has joined our Impact Committee, which we have created to conscientiously develop our strategy for collaborating with organizations. Since the very first day, financing the transition and involving as many people as possible have been our priorities at Captain Cause.”


Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,500 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok.


Cofounded in 2022 by Frédéric Mazzella (founder of BlaBlaCar), Georges Basdevant, Clara Pigé and Nathanaël Romano, Captain Cause is a platform that creates a bridge between companies and non-profit organizations. Creator of the term dift® (contraction of the words “donation” and “gift”), this young mission-driven company (Pending B Corp) helps businesses to support the social and environmental causes that are close to their hearts while also involving their own customers, partners and employees through pre-financed charitable donations. By enabling companies to draw from existing budgets (such as marketing budgets dedicated to corporate gifts and loyalty programs), Captain Cause unlocks a new source of funding for organizations tackling today’s biggest challenges. More than 150 companies including Accor, L’Équipe, Française des Jeux, Orange and M6 have already placed their trust in Captain Cause. For more information, please visit …

Media Contact:

Line Crieloue
VP Communication Externe

Angélique Cambon
Senior Communication Externe

Source: Accor