2013-02-04 — /travelprnews.com/ — VisitEngland, the national tourist board, and holiday cottage group Cottageline have today launched a joint marketing campaign to inspire British holidaymakers to take a self-catering break in England this year. The campaign will run throughout February, with print, digital and social media activity all aimed at encouraging consumers to visit www.cottageline.co.uk/visitengland, and ‘Book with a local’.
Cottageline, an association of independent cottage holiday agencies, has a total of 3,700 properties in a variety of coastal and countryside locations across England. The company focuses on offering a high quality, personalised service, providing customers with a wealth of local knowledge – from tips on the best pubs to recommendations for country walks.
Tim Holt, VisitEngland’s Head of Marketing said:
“The self-catering sector is incredibly important to domestic tourism – *5.6 million overnight domestic holidays were taken in a rented property last year generating £1.8 billion in tourism spend. This campaign aims to boost this key market by inspiring UK residents to book a cottage break in England – with beautiful properties across the country, personalised customer service and a wealth of local knowledge, Cottageline is an ideal partner.”
Norman Comfort from Cottageline, commented:
“We are delighted to be working with VisitEngland and sharing our local knowledge, national coverage and love of the regions within which we live and work. Through this campaign we hope to take our range of quality cottages and exceptional service to a wider audience offering them a true local experience.”
All campaign material will carry the cottageline.co.uk/visitengland web address, along with the VisitEngland logo.
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For more information contact:
VisitEngland – Sarah Long, Head of Corporate Communications, Tel: 020 7578 1452, Mob: 07500555651, Email:sarah.long@visitengland.org www.visitengland.org
Emma White, Corporate Communications Executive, Tel 020 7578 1471, Email: emmalucy.white@visitengland.org
Cottageline
Norman Comfort
norman.comfort@getcomfortable.co.uk
www.getcomfortable.co.uk
Notes to Editors
• * A rented property constitutes a flat / apartment or house / chalet / villa / bungalow or cottage.
• The figures were taken from the 2011 GBTS survey found on VisitEngland.org
About VisitEngland
• VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
• Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
• For corporate information see www.visitengland.org and for consumer information see www.visitengland.com
About Cottageline
• Cottageline is a membership organisation, which has 20 of the highest quality regionally based self catering holiday companies from across the UK.
• This coverage and quality enables it to deliver a unique proposition of locally knowledge from locally based people, with nationwide coverage provide through its web-site
• It has a portfolio of 5,500 holiday properties available through its web-site www.cottageline.co.uk