Bangkok, 2012-12-12 — /travelprnews.com/ — The Pacific Asia Travel Association (PATA) are pleased to announce TripAdvisor™ as a new PATA Strategic Partner. TripAdvisor, the world’s largest travel site, offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor has the largest travel community in the world with over 60 million unique monthly visitors and sites in 30 countries worldwide.
The partnership will enable PATA and TripAdvisor to collaborate on joint initiatives such as surveys, reports and data sharing. TripAdvisor data and insights will appear on PATAmPOWER, the association’s mobile travel intelligence service for members. There will be opportunities for engagement between PATA and TripAdvisor in publishing, research, surveys, events and advocacy.
PATA CEO Mr Martin J Craigs, said: “Our strategic partnership with TripAdvisor will benefit all our members and give TripAdvisor invaluable insight and access as it expands its engagement across the Asia Pacific travel world. PATA will work with TripAdvisor to add real value and insights for the benefit of both partners. The world is going digital, mobile and more consumer direct. TripAdvisor will help PATA Next Gen stay at the cutting edge of travel industry engagement.”
Ms Cindy Tan, Vice President of Display Advertising Sales, Asia Pacific at TripAdvisor said: “We are excited to be partnering with PATA, a leading tourism and travel authority in the region. With more than 75 million reviews and opinions on more than 1.8 million hospitality businesses, TripAdvisor is more than equipped to share valuable insights for travellers as well as hospitality businesses that are part of PATA.”
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership association, has achieved international acclaim by acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, leadership and events to its members, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters organise travel industry training and business development events. PATA’s ‘Next Generation’ mPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ mobile devices anywhere in the world. PATA’s headquarters is in Bangkok. Visit www.PATA.org.
TripAdvisor® is the world’s largest travel site,* enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 60 million unique monthly visitors*, and over 75 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 74 million unique monthly visitors.** TripAdvisor, Inc.’s travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012
**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries, Worldwide, July 2012
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