Hilton Expands College-Town Hospitality Strategy Beyond Graduate Brand

(NEWS) MCLEAN, VA, United States, 2026-Jun-1 — /Travel PR News/ — Hilton has launched Undergraduate by Hilton, a new upper-midscale hotel brand designed for college and university markets. The brand will complement Graduate by Hilton, expanding Hilton’s campus-focused hospitality strategy into a broader range of destinations with a more scalable and flexible development model. The… Read the full news article

Tru by Hilton Expands Caribbean and Latin America Presence with Debut Hotel Opening in Honduras

(IN SHORT) Tru by Hilton has opened its first hotel in Honduras with the launch of Tru by Hilton Distrito Palmerola, located near Palmerola International Airport in Comayagua. The 103-room property introduces the brand’s modern, value-focused concept to the country and strengthens its presence across the Caribbean and Latin America. Featuring flexible social spaces, practical… Read the full news article