VisitScotland offers visitors to build their own holidays to Scotland based entirely around other people’s Instagram photos

The #ScotSpirit Instagram Travel Agency lets visitors craft holidays to Scotland based entirely around other travellers’ Instagram pictures; combining social media with a high street experience. Planning starts at a floor-to-ceiling digital Instagram wall showing images from across Scotland; Visitors pick their favourite ‘#ScotSpirit’ Instagram images and bespoke holiday itineraries are created based on those pictures…. Read the full press release