Tag Archives: Brand Identity

Japan Airlines Launches New Global Brand Message to Strengthen Customer Connections and Future Growth

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(IN SHORT) Japan Airlines has launched a new corporate brand slogan, Soaring Together, as part of its long-term JAL Group Management Vision 2035. The slogan reflects the airline’s commitment to connecting people and communities while supporting sustainable growth and customer wellbeing. The updated brand framework is built around three themes—Awaken the Senses, Inspire New Horizons,… Read the full news article

Oaks Hotels, Resorts & Suites Evolves into Full-Service Brand with New Identity and Guest Experience

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(IN SHORT) Minor Hotels has unveiled a major transformation of its Oaks Hotels, Resorts & Suites brand, shifting from serviced apartments to a full-service hotel and resort experience. With a new service culture, refreshed brand identity, and innovative in-room and communal offerings, Oaks is positioned for global growth, strengthening its appeal among both corporate and… Read the full news article