Steigenberger Hotel Group launches “China Selection” scheme to meet Chinese guests’ needs

Steigenberger Hotel Group launches "China Selection" scheme to meet Chinese guests’ needs

Steigenberger Hotel Group launches “China Selection” scheme to meet Chinese guests’ needs

“China Selection” will be launched in 26 hotels to mark Chinese National Day

FRANKFURT, GERMANY, 2016-Sep-15 — /Travel PR News/ — Guests from China staying at hotels in the Steigenberger Hotel Group will be able to enjoy a special service from 1 October. 26 of the hotels operating under the Steigenberger und IntercityHotel brands will be providing services specially tailored to meet the needs of Chinese guests as part of a new “China Selection” scheme. Guests will be able to look forward to benefits such as receiving a welcome card in Chinese at reception and being able to watch a Chinese TV channel in their room. The restaurants at the participating hotels will be serving up carefully chosen range of food and beverages.  The “Unionpay” Card, the most popular means of payment in the People’s Republic, will also be accepted for the first time.

The Steigenberger Hotel Group is the first German hotel operator to introduce such a comprehensive programme. Puneet Chhatwal, CEO of Steigenberger Hotels AG, is seeking to use the focus on this target group as a vehicle for tapping even more effectively into the potential offered by the Chinese market. “Our excellent locations and the extensive services we provide at our hotels are already producing a great response from our Chinese guests. We have launched ‘China Selection’ in order to send out an even stronger signal to individual guests and business travellers that a warm welcome will be extended to them.”

Appropriately, the start of the programme will coincide with the Chinese National Holiday, celebrated each year on 1 October. China Selection will initially be on offer at 15 hotels operating under the Steigenberger Hotels and Resorts brand and at eleven IntercityHotels. The following participating hotels will feature a “China Selection” symbol on their website for instant recognition and will also have their own Chinese language introductory pages:

Steigenberger Hotels and Resort
Steigenberger Hotel Bad Neuenahr, Steigenberger Inselhotel in Konstanz, Steigenberger Hotel Herrenhof Vienna, Steigenberger Hotel Berlin, Steigenberger Parkhotel in Düsseldorf, Steigenberger Airport Hotel in Frankfurt, Steigenberger Bellerive au Lac in Zurich, Steigenberger Graf Zeppelin in Stuttgart, Steigenberger Hotel Frankfurt-Langen, Steigenberger Hotel Am Kanzleramt in Berlin, Steigenberger Frankfurter Hof, Steigenberger Hotel & Spa in Bad Pyrmont, Steigenberger Hotel Krems, Steigenberger Hotel Belvédère in Davos, Steigenberger Hotel Business Bay in Dubai.

InterCityHotel Frankfurt Airport, InterCityHotel Hanover, InterCityHotel Berlin Hauptbahnhof, InterCityHotel Mannheim, InterCityHotel Ingolstadt, InterCityHotel Vienna, InterCityHotel Hamburg Hauptbahnhof, InterCityHotel Düsseldorf, InterCityHotel Berlin Brandenburg, InterCityHotel Celle, InterCityHotel Berlin Ostbahnhof.

Press contact
Steigenberger Hotel Group * Corporate Communications
Christopher Holschier * Lyoner Straße 40 * D-60528 Frankfurt/Main
Tel.: +49 69 66564-422 * Fax: +49 69 66564-424

Steigenberger Hotels AG is one of Europe’s leading hotel companies. From its Head Office in Germany, the Steigenberger Group operates 117 hotels on three continents including 25 which are under construction or at the planning stage.

Steigenberger Hotels and Resorts includes some of the most prestigious hotels in Europe, such as the Steigenberger Frankfurter Hof and the Steigenberger Parkhotel in Düsseldorf. InterCityHotel is a medium-price brand that offers 39 hotels located in city centres and at airports. “Jaz in the City” is a new creative concept, and the first hotel to be operated under this brand opened in Amsterdam in November 2015.

SOURCE: Steigenberger Hotels AG