Newark, New Jersey, 2024-Jul-19 — /Travel PR News/ — As per the report published by The Brainy Insights, the global sports tourism market is expected to grow from USD 587.81 billion in 2023 to USD 2958.65 billion by 2033, at a CAGR of 17.54% during the forecast period 2024-2033. Europe’s geographical proximity allows for easy travel between neighbouring countries, making it convenient for sports tourists to attend multiple events during their visit. Well-developed transportation networks, including high-speed trains, budget airlines, and efficient public transit systems, facilitate intra-European travel and connectivity. Furthermore, European sports events are renowned for their electrifying atmospheres, passionate fan bases, and rich traditions. The camaraderie and excitement surrounding major tournaments and rivalries enhance the spectator experience, encouraging repeat visitation and fostering loyalty among sports tourists. Most importantly, Europe’s cultural diversity and multiculturalism contribute to the region’s appeal as a sports tourism destination. Visitors can immerse themselves in different cultures, languages, and culinary traditions while attending sporting events, creating memorable and enriching experiences.
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Leading market players in the industry include ATPI Ltd., Australian Sports Tours, Allsports Travel, Adventure Travel Trade Association, BAC Sports, Booking Holdings Inc., Cox & Kings Ltd., Dream Team Sports Tour, DTB Sports Management Ltd., Expedia Group, Fanatic Sports Pvt. Ltd., Grand Slam Tennis Tours, Gullivers Sports Travel Ltd., Global Sports Travel and Tours Pty Ltd., ITC Travel Group, Inspiresport, ITW UXP, KNT CT Holdings, La Vacanza Travel, Match Hospitality AG, Marathon Tours & Travel, Navigo Sports Tour, LLC, Premium Sport Tours, Saddle Skedaddle, Thomas Cook Group, TUI Group, XL Sports Tours and Xtreme Gap Year among others, are offering more significant scopes and are constantly engaged in newer product creation and venture capital investments to gain market share.
The sports type segment is divided into basketball, cricket, hockey, soccer/football, tennis and others. In 2023, the soccer/football segment dominated the market with a market share of 39.28%. Football has a history and tradition spanning centuries, with roots deeply embedded in communities worldwide. Historical rivalries, legendary players, and iconic stadiums contribute to the allure of football tourism, attracting enthusiasts who seek to experience the heritage and authenticity of the sport firsthand. The category segment is classified into domestic and international. In 2023, the domestic segment registered the highest market share of 57.29%. Domestic sports tourism encompasses activities beyond professional leagues and tournaments, including youth sports competitions, amateur leagues, and recreational events. Families, amateur athletes, and sports enthusiasts participate in these activities, driving demand for domestic sports tourism experiences. The tourism type segment includes active, nostalgia and passive. In 2023, the passive segment registered the largest market share of 43.61%. Passive sports tourism offers a social and group experience for friends, families, and fan communities to come together and share in the excitement of live sports. Attending sporting events becomes a shared tradition and bonding opportunity, fostering fans’ sense of belonging and solidarity.
Keeping abreast of emerging trends in sports tourism, such as adventure sports, wellness retreats, and esports events, allows destinations to diversify their offerings and capture new market segments. Embracing innovation and adapting to evolving consumer preferences ensure continued growth and competitiveness in the sports tourism market. Furthermore, promoting accessible and inclusive sports tourism initiatives ensures that people of all ages, abilities, and backgrounds can participate in and enjoy sporting activities. Destinations that invest in accessible infrastructure, adaptive sports programs, and inclusive marketing campaigns demonstrate a commitment to diversity and social responsibility, attracting a broader range of visitors and fostering inclusivity within the sports tourism industry. However, outbreaks of infectious diseases, such as pandemics or epidemics, pose a significant risk to sports tourism. Public health crises can lead to travel restrictions, event cancellations, and consumer reluctance to participate in large gatherings, disrupting the flow of tourists and revenue streams.
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