Southwest Airlines expands SEC football coverage with added flights, inflight game streaming, and new Knoxville route

(NEWS) DALLAS, TX, 2025-Aug-28 — /Travel PR News/ — Southwest Airlines has announced an expanded commitment to SEC football fans this fall, reinforcing its role as the Official Airline of the Southeastern Conference. The Dallas-based carrier will operate 59 flights for 19 games across the season, with 13 of those covering SEC matchups, making it easier for fans to travel to stadiums on game days.

Passengers will also be able to watch live games inflight through the SEC Network, ensuring they don’t miss any action even while traveling. Looking ahead, Southwest revealed it will add Knoxville, Tennessee, as a new destination beginning in March 2026, giving fans greater access to the heart of college football country.

The airline emphasized that this partnership reflects its mission to connect people with what matters most, combining its broad flight network and signature inflight entertainment options to bring the SEC experience to fans both in the air and on the ground.

Southwest Airlines is also deepening its ties to college sports through its new title sponsorship of the Maui Invitational, which will officially be known as the Southwest Maui Invitational beginning in 2025. Set to take place November 24–26 at the Lahaina Civic Center, the storied tournament enters its 42nd year and will showcase top programs including Arizona State, Texas, and USC. As part of the sponsorship, Southwest has expanded its flight schedule to make it easier for fans to travel to Maui, reinforcing its commitment to connecting people with the moments and communities that matter most. This partnership highlights the airline’s dedication to excellence and its support of one of college basketball’s most celebrated traditions.