Singapore Tourism Board: Merli to appear at six locations across Singapore in celebration of the year-end holiday season

Singapore, 2018-Dec-04 — /Travel PR News/ — The Singapore Tourism Board (STB) announced today (30 November 2018) that Merli – the heart-warming and whimsical illustration of the Merlion, Singapore’s mythical national icon – will be popping up at six locations across Singapore as well as on Instagram and WhatsApp, in celebration of the year-end holiday season.

​Every Saturday and Sunday, between 1 and 23 December 2018, Merli inflatables will be installed in four locations around the island: Gardens by the Bay, Christmas Village (at Ngee Ann City in Orchard Road), Chinatown and Kampong Glam. Merli will pop up at two more locations – Sentosa and the National Museum of Singapore – from 8 to 23 December.

To encourage locals and visitors to join Merli at these six locations, STB is also launching the “Where’s Merli?” giveaway activity. Both locals and visitors can take part in the giveaway by posting selfies taken with the Merli inflatables on either Instagram or Facebook. They must tag @Visit_Singapore on Instagram or @VisitSingapore on Facebook, and use the hashtags #VisitSingapore and #PassionMadePossible. Further participation details can be found here.

Participants will stand a chance to collect exclusive Merli merchandise, including Merli postcard sets and plush toys[1]. 500 postcard sets and 300 plush toys will be distributed each week. The merchandise can be collected at the Orchardgateway Singapore Visitor Centre (SVC)[2] from 1 to 31 December 2018 while stocks last. Please see Annex for pictures of the merchandise.

From mid-December, 16 new GIFs of Merli will be available on Instagram, bringing the total number of Merli GIFs to 21. These GIFs will be made available on Whatsapp around this time as well. A Merli Christmas greeting will also be posted on the Visit Singapore Facebook page for all to share with their families and friends.

“Since Merli was introduced earlier this year, he has endeared himself and captured the hearts of many,” said Ms Lim Shoo Ling, Brand Director, STB. “This festive season, we want to bring Merli to six iconic locations around Singapore to explore their unique offerings, from dining and shopping to arts and culture. As locals and visitors participate in the giveaway and take photographs with Merli, we hope that they will also find time to share and deepen their passions by visiting and exploring these six locations.”

[1] Post selfies with Merli at a minimum of one location to win a postcard set and a minimum of three different locations to win a plush toy. Terms and conditions apply.

[2] Address: 216 Orchard Road (Next to orchardgateway@emerald)
Operating hours: Daily 8.30am to 9.30pm ​


Tel: (65) 6736 6622
Fax: (65) 6736 9423​​

Source: Singapore Tourism Board