Brussels, Belgium, 2016-Nov-27 — /Travel PR News/ — The Rezidor Hotel Group and prizeotel are proud to announce their second joint hotel project in Erfurt, Eastern Germany, only a couple of days after announcing the signing of the prizeotel Bern, Switzerland. This new signing is evidence of Rezidor’s rapid expansion plans with prizeotel. The prizeotel Erfurt-City, featuring 208 rooms, will open its doors in 2019 at a premium location with a direct connection to Erfurt central train station, at the start of the urban development project ‘ICE City’.
prizeotel’s founder and CEO, Marco Nussbaum, said: “I am very pleased to bring our second joint project to market, within eight months of the announcement of our partnership with The Rezidor Hotel Group. Our cooperation is already bearing fruit and demonstrates the growing appeal of the prizeotel brand for guests as well as for investors”. prizeotel operates 555 hotel rooms in Bremen, Hamburg and Hanover with ambitions to grow across Switzerland, Germany, Austria and the Benelux countries.
Elie Younes, Executive Vice President and Chief Development Officer of Rezidor sees enormous growth potential in the economy segment. “Together with prizeotel, we want to drive qualitative growth in the market, and offer a bold and innovative brand to our guests. In terms of values and brand DNA, prizeotel fits very well with Rezidor, giving us the necessary credibility and speed to develop and operate successfully in the economy segment.”
The May & Co. Group from Itzehoe (Schleswig-Holstein), partner of prizeotel, acquired the approx. 4,000m2 inner-city property from the Landesentwicklungsgesellschaft Thüringen mbH (LEG Thüringen) to build prizeotel Erfurt. The architecture firm Lorenzen Architekten GmbH from Berlin will act as planning architect. May & Co. plan to submit the building application by the end of the year, with the total investment totalling around EUR 16 million.
The Rezidor Hotel Group owns 49% of prizeotel, with an option to acquire the remaining 51% in four years’ time. “The joint project in Erfurt heralds the start of our ambitious expansion strategy in the economy segment across Europe,” added Younes.
All prizeotels are designed by New York-based designer Karim Rashid. The brand concept embraces urban design, innovative and guest-friendly technology (including free high-speed Internet, mobile check-in), modern design and unconventional service for business and leisure and guests – and with room rates starting from 59 Euros per night.
About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of approximately 475 hotels in operation or under development with 104,000 rooms in over 80 countries. Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty program for frequent hotel guests. In early 2014 and together with Carlson, Rezidor has launched the new brands Radisson RED (lifestyle select) and Quorvus Collection (luxury). Since 2016, Rezidor also owns 49% of prizeotel. Rezidor has an industry-leading Responsible Business Program and was awarded one the World’s Most Ethical Companies by the US think tank Ethisphere. In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.
The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium. For more information, visit www.rezidor.com.
prizeotel is an economy design hotel brand, founded in Germany in 2006 by hotelier Marco Nussbaum and real estate economist Dr Matthias Zimmermann. For the development of its properties, prizeotel cooperates closely with New York based international designer Karim Rashid. His style is evident in all the hotels, from the layout of rooms and corridors to the lobby lounge – hence the concept of signature brand hotels. In March 2016 the Belgium-based Rezidor Hotel Group purchased a 49 percent stake in prizeotel. The medium-term aim is to establish for this most unconventional economic design hotel chain and qualitative leader a presence in the core markets of Germany and other selected international cities. Further information on www.prizeotel.com.
The Rezidor Hotel Group
Area Communications & Public Relations Manager, Central & Southern Europe
Tel. +49 69 976 932 460
Head of Public Relations
Tel. +49 421 2222 307
Source: Rezidor Hotel Group