Agreement signed on International Literacy Day
HONG KONG, 2016-Sep-08 — /Travel PR News/ — Rosewood Hotel Group international hotel management company has today, International Literacy Day, further strengthened its social responsibility mission of enrichment and empowerment through education, in the belief that learning is the foundation of all growth and possibility in life. It has signed an agreement with Room to Read, pledging the support of its 55 hotels in 18 countries, including Rosewood Hotels & Resorts®, New World Hotels & Resorts and pentahotels. Room to Read is a global organisation transforming the lives of millions of children in low-income countries by focusing on literacy and gender equality in education.
To launch the partnership, Rosewood will provide funds to enable 100 young women to continue their secondary school education in Siem Reap, Cambodia, as part of Room to Read’s Girls’ Education Programme. The Girls’ Education Programme reinforces girls’ commitment to their own education, works with them to develop essential life skills and increases support for girls’ education among their parents, school staff and communities.
Rosewood Hotel Group will also implement group-wide initiatives to support Room to Read programmes, to include fundraising efforts, in-kind donations, seasonal initiatives, on-the-ground practical assistance and encouragement to Rosewood friends, families, guests and business partners to join hands in the cause.
Founded in 2000, Room to Read’s innovative model focuses on transformation within schools during two critical time periods in a child’s schooling. The early primary school for literacy acquisition helps children to develop literacy skills and a habit of reading while the Girls’ Education Programme ensures girls can complete secondary school with the skills necessary to negotiate key life decisions.
“People are the heart of the hospitality business, but it’s not just about our guests, hotel associates and stakeholders,” says Sonia Cheng, chief executive officer, Rosewood Hotel Group. “By supporting Room to Read, we are striving to provide children with a better future through education. We are committed to nurturing the next generation so they can realise their full potential and become a positive force in their communities and the world.”
“The education of children, particularly girls, is one of the most powerful and effective ways to address global poverty,” says John Wood, founder of Room to Read. “Rosewood’s enthusiastic and ongoing support will contribute to our goal of impacting 15 million children through education by 2020.”
About Rosewood Hotel Group
Hong Kong-based Rosewood Hotel Group, one of the world’s fastest growing hotel companies, encompasses three brands. These include ultra-luxury Rosewood Hotels & Resorts® in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World Hotels & Resorts in China and Southeast Asia; and neighbourhood lifestyle pentahotels in Europe and Asia. Its combined portfolio consists of 55 hotels in 18 countries. Rosewood Hotel Group is pursuing an aggressive expansion strategy with a target of 120 hotels in operation by 2020. For more information, please visit rosewoodhotelgroup.com.
About Room to Read
Founded in 2000 on the belief that World Change Starts with Educated Children®, Room to Read’s innovative model focuses on deep, systemic transformation within schools in low-income countries during two time periods which are most critical in a child’s schooling: early primary school for literacy acquisition and secondary school for girls’ education. We work in collaboration with local communities, partner organizations and governments to develop literacy skills and a habit of reading among primary school children and ensure girls can complete secondary school with the skills necessary to negotiate key life decisions. Room to Read has benefited 10 million children across 18,000 communities in Asia and Africa and aims to reach 15 million children by 2020. Learn more at roomtoread.org.
MEDIA CONTACTS
Maggie Leung
Senior Public Relations Manager
E: Maggie.leung@rosewoodhotelgroup.com
T: +852 2138 2266
MAINLAND CHINA
Christie Zhao
GHC Asia
E: cristie.zhao@ghcasia.com
T: +86 10 65289983-207
HONG KONG AND ASIA
Jacqueline Young
Edelman
E: jacqueline.young@edelman.com
T: +852 2837 4790
NORTH AMERICA
Callie Shumaker Stanton
Nike Communications
E: cstanton@nikecomm.com
T: +1 646 654 3438
UNITED KINGDOM
Claudia Lees
Freuds
E: claudia.lees@freuds.com
T: +44 20 3003 6588
SOURCE: Rosewood Hotel Group