Truly Innovative Retail Concepts Delight Passengers
DOHA, Qatar, 2014-6-12 — /Travel PR News/ — Qatar Duty Free (QDF) has unveiled a world-class shopping proposition for passengers travelling through Hamad International Airport, starting from the full beginning of operations at the airport on May 27.
Qatar Duty Free now offers passengers unprecedented access to selected designer labels, high street fashions, electronics, gourmet foods and much more. With bespoke QDF concepts as well as an impressive array of boutiques from international brands, the retail proposition at HIA has pushed the boundaries of innovation, redefining travel shopping to create an enriching experience for its passengers.
“Passengers will experience at HIA unique store environments that have been designed around their needs,” said Qatar Airways Chief Executive Officer, His Excellency Mr. Akbar Al Baker. “Based on our deep understanding of passenger preferences, we have developed stores that are comfortable to explore and filled with beautiful products.”
One of these innovative store concepts is Esquire, a unique and exclusive boutique designed by Qatar Duty Free for the fashion-savvy man. Esquire offers a wide range of leather goods, travel accessories, apparel, unique skincare ranges, and even the most original of electronic gadgets – everything for today’s travelling businessman.
“Another creative store concept developed by Qatar Duty Free is the Marmalade Market, a food store designed by Qatar Duty Free for gourmet food lovers. Marmalade Market provides the ultimate opportunity to sample and purchase the most exotic foods from around the world,” said Keith Hunter, Senior Vice President, Qatar Duty Free.
And for all things chocolate, there is Chocology, where passengers will be introduced to entirely new and innovative ways to enjoy their favourite ingredient, chocolate. Delightful treats such as ice cream, chocolate drinks, and fresh food dipped in chocolate will be there to tempt passengers, while world-class chefs will carve marvelous chocolate creations.
The list of innovative Qatar Duty Free store concepts goes on with Pulse (consumer electronics store), Bumble Tree (toy shop), Junction (for contemporary fashion), Boulevard (high-fashion accessories), and GMT (Swiss watches).
And no duty free environment would be complete without an extensive line-up of world-class brands. Passengers at Hamad International Airport will be spoiled for choice with boutiques and stores from the likes of Bally, Bvlgari, Burberry, Chanel Watches, Harrods, Hermes, Michael Kors, Rolex, Tag Heuer, Tiffany, Swarovski, Virgin Megastore, and WH Smith. In addition, many more brands will launch their stores in the coming months.
About Qatar Duty Free:
Qatar Duty Free is located at Hamad International Airport. It also operates an outlet at Doha Port for the growing number of passengers arriving and departing the State of Qatar by sea.
The innovative, award-winning duty free operator has enjoyed consistent double-digit growth year-on-year and is now the second largest duty free operator in the Middle East. In 2014, Qatar Duty Free won the Travel Retailer of the Year – DFNI Global Awards, for the second year in a row.
Hamad International Airport (HIA) offers 40,000 square metres of combined retail, food and beverage facilities, establishing the airport as a premier shopping and dining destination. With more than 70 retail outlets offering an unprecedented selection of designer labels, high street fashion, electronics, gourmet foods and much more, Qatar Duty Free at HIA will cater to all passengers’ tastes. In addition, more than 30 cafes and restaurants will offer a sumptuous selection of global and local cuisine. For more information, visit www.qatardutyfree.com.qa
Qatar Airways Group Corporate Communications Department
Tel : +974 44302072
Fax : +974 44302069