The launch of Tobacolor was celebrated with a grand unveiling ceremony at the Dior boutique in Hamad International Airport
DOHA, Qatar, 2021-Feb-04 — /Travel PR News/ — Qatar Duty Free (QDF) has announced the worldwide exclusive launch of Tobacolor at a grand unveiling ceremony at the Dior boutique at Hamad International Airport. Tobacolor – an oud, inspired by notes and tones from the Middle East – marks the first-ever launch of a Maison Christian Dior fragrance within travel retail and will be exclusively available at QDF during February before becoming available worldwide.
The official reveal of Tobacolor was celebrated at a unveiling ceremony at HIA. The event was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer, Qatar Duty Free Vice President Operations, Mr. Thabet Musleh, Mr. Frank Dagher, General Manager Travel Retail, LVMH Perfumes and Cosmetics, and the French Ambassador to Qatar, H.E. Mr. Franck Gellet.
As part of its position within a powerful trinity of a retailer, an award-winning airport, and a global airline, QDF is uniquely positioned to partner with travel retail brands to launch products and services, bringing exclusive experiences to customers.
His Excellency Mr. Akbar Al Baker said: “I am delighted to unveil a worldwide exclusive for our trinity of Qatar Duty Free, Hamad International Airport, and Qatar Airways, in partnership with Dior. Within our enviable trinity, we strive for excellence and innovation in all areas. Product exclusives are an important part of our world-class retail offer – giving our passengers yet another reason to fly with us via the Best Airport in the Middle East.”
Engr. Badr Mohammed Al Meer said: “We continue to work with our partners at QDF and Qatar Airways to elevate the passengers experience throughout their entire journey. This exclusive launch speaks to our ever-expanding offerings that bring the finest names in luxury retail together under one roof for our passengers to enjoy. As we expand to accommodate more passengers in the coming years, we will continue to deliver on Qatar’s well-earned reputation as a destination of authentic and diverse experiences.”
HIA and its award-winning partner, Qatar Duty Free (QDF), have developed pioneering partnerships with leading luxury brands to bring travellers the world’s best in airport entertainment, leisure, and attractions.
Mr. Thabet Musleh said: “We are proud to once again partner with Maison Christian Dior to launch their latest fragrance, Tobocolor, at Qatar Duty Free as a worldwide exclusive. We are delighted to be uniquely positioned to work with our brand partners to bring amazing and unique personalised experiences to our customers at every stage of their journey. It is because of this and the resilience of Qatar Airways and HIA – both awarded the 5-Star COVID-19 Airline Safety Rating By Skytrax- that QDF was the preferred partner for Dior and to host the worldwide launch of the amazing Tobacolor. We are delighted to continue to build on our strong brand and product portfolio to create a world-class shopping experience for our travellers.”
Frank Dagher, General Manager Travel Retail, LVMH Perfumes & Cosmetics, said: “At Christian Dior, we have always been passionate about perfume, and it is part of our history. In addition to our love for fragrances, we have built a unique relationship with the Qatar Airways group for many years now. Today I am delighted to be here with you to launch officially the worldwide exclusivity of Tobacolor, the latest iconic fragrance from Maison Christian Dior, created by François Demachy, our Perfumer-Creator.”
Passengers flying with Qatar Airways in February will receive personalised invites to visit the Dior boutique to discover Tobacolor and are offered a complimentary engraving on the purchase of any 250 ml bottle of the Maison Christian Dior fragrance. The airline’s Premium Class passengers are also invited to collect a discovery size bottle of Tobacolor from the boutique. For those looking for a unique gift, all travellers passing through HIA can purchase customised ‘Qatar’ gifting sets featuring Arabic calligraphy along with their purchase of the Tobacolor fragrance.
Tobacolor can be found at the Dior Boutique inside the Beauty Store of QDF’s South node retail plaza, which includes an impressive selection of global brands such as Dolce & Gabbana, Tom Ford, Estee Lauder, Lancôme, and Yves Saint Laurent.
QDF created a 360o marketing campaign to communicate the worldwide exclusive launch of Tobacolor to Qatar Airways passengers pre-flight, in the air, at the airport, and during their shopping experience. The Qatar Airways group is leveraging multiple touchpoints across all stages of the passengers’ journey, including the Qatar Airways website and newsletters, onboard Qatar Airways’ award-winning Oryx One inflight entertainment system, through a media display takeover at HIA – including iconic digital screens and one of the new airport approach road backlights – as well as across social media channels.
Notes to Editors:
About Qatar Airways:
A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.
Hamad International Airport (HIA), the airline’s home and hub, was recently ranked “Third Best Airport in the World”, among 550 airports worldwide, by the SKYTRAX World Airport Awards 2020. Rising from fourth position in 2019 to third in 2020, HIA has been steadily rising in the ‘World’s Best Airports’ rankings since the start of its operations in 2014. In addition, HIA was voted the ‘Best Airport in the Middle East’ for the sixth year in a row and ‘Best Staff Service in the Middle East’ for the fifth year in a row.
Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.
Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight in the belly-hold of passenger aircraft to an extensive global network. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters and 24 Boeing 777 freighters.
Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive’s service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.
For further information, please contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Source: Qatar Airways