- The award-winning airline grew its Facebook following by four million during the pandemic
- Qatar Airways reaches more than 26 million people across all its social media platforms
DOHA, Qatar, 2020-Oct-23 — /Travel PR News/ — Qatar Airways has become the most followed airline on Facebook, with more than 20 million followers of its page. The award-winning airline began its social media journey in 2012, and today, it has reached more than 26 million followers globally across its active social media platforms including Facebook, Instagram, Twitter and LinkedIn.
The airline first became the most popular carrier ever on Facebook when it passed eight million fans in December 2014, and has held the title consistently since as it continues to engage with its passengers and followers by creating inspiring and informative content.
Facebook particularly rose to be a key platform for Qatar Airways to stay in touch with its passengers when the illegal blockade against Qatar was imposed in 2017, which further boosted their trust and confidence in the brand.
The airline’s steady climb to be the most liked global airline on Facebook has been a result of its increasing investment in creating engaging content for its fans. In addition to winning fans with its viral, innovative campaigns such as the 100,000 tickets giveaway for medics, A350-1000 delivery campaign, FIFA World Cup Russia™ 2018 activations to name a few, and route launches, the airline was also closely followed and monitored during the pandemic as it used its widely followed social media platforms to inform its customers about its operations and safety measures.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “We are extremely proud of this achievement as we became the world’s first airline to surpass 20 million fans on Facebook, reaffirming our position as the world’s most popular airline on the most popular social media network. The fact that we have grown by four million followers during the pandemic speaks for the credibility and resilience of our airline. The importance of social media to Qatar Airways as a way to directly reach our passengers cannot be overstated as we keep aiming to create quality content while actively engaging with our followers in a way they can relate.”
“We hit 20 million followers in 2020 on Facebook, and I am confident that we will reach 30 million followers before 2022 on all platforms, as our ever-growing virtual family continues to grow as they look forward to travelling often like before.”
According to the latest IATA data, Qatar Airways has become the largest international carrier between April to July by fulfilling its mission of taking people home. This enabled the airline to accumulate unmatched experience in carrying passengers safely and reliably and uniquely positioned the airline to effectively rebuild its network. The carrier has stringently implemented the most advanced safety and hygiene measures on board its aircraft and in the Best Airport in the Middle East, Hamad International Airport.
A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’, and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. It is the only airline to have been awarded the coveted ‘Skytrax Airline of the Year’ title, which is recognised as the pinnacle of excellence in the airline industry, five times. HIA was recently ranked ‘Third Best Airport in the World’, among 550 airports worldwide, by the Skytrax World Airport Awards 2020.
Notes to Editors:
About Qatar Airways:
A multiple award-winning airline, Qatar Airways was named ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Airline in the Middle East’, ‘World’s Best Business Class’ and ‘Best Business Class Seat’, in recognition of its ground-breaking Business Class experience, Qsuite. Qatar Airways is the only airline to have been awarded the coveted “Skytrax Airline of the Year” title, which is recognised as the pinnacle of excellence in the airline industry, five times.
Hamad International Airport (HIA), the airline’s home and hub, was recently ranked “Third Best Airport in the World”, among 550 airports worldwide, by the SKYTRAX World Airport Awards 2020. Rising from fourth position in 2019 to third in 2020, HIA has been steadily rising in the ‘World’s Best Airports’ rankings since the start of its operations in 2014. In addition, HIA was voted the ‘Best Airport in the Middle East’ for the sixth year in a row and ‘Best Staff Service in the Middle East’ for the fifth year in a row.
Qsuite, a patented Qatar Airways product, features the industry’s first-ever double bed in Business Class, as well as privacy panels that stow away, allowing passengers in adjoining seats to create their own private room, a first of its kind in the industry.
Qatar Airways was the first Gulf carrier to join global airline alliance oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 160 countries, with 14,250 daily departures.
Oryx One, Qatar Airways’ in-flight entertainment system offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more. Passengers flying on Qatar Airways flights served by its B787, B777, A350, A380, A319 and select A320 and A330 aircraft can also stay in touch with their friends and family around the world by using the award-winning airline’s on-board Wi-Fi and GSM service.
Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA World Cup Qatar 2022TM, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
Qatar Airways Cargo, one of the world’s leading international air cargo carriers, serves more than 60 freighter destinations worldwide via its world-class Doha hub and also delivers freight to more than 160 key business and leisure destinations globally on more than 250 aircraft. The Qatar Airways Cargo fleet includes two Boeing 747-8 freighters, 21 Boeing 777 freighters and five Airbus A330 freighters.
Qatar Executive is the private jet charter division of Qatar Airways Group. Luxury jet services are available for worldwide charter on board the operator’s wholly-owned business jet fleet. Qatar Executive is the launch customer for Gulfstream’s G700, the world’s first commercial service operator of the Gulfstream G500 and largest commercial operator of the G650ER worldwide. Qatar Executive’s service portfolio also includes aircraft management, maintenance and Fixed Based Operator services.
For further information, please contact:
Qatar Airways Group, Corporate Communications Department
Tel: +974 4022 2200
Source: Qatar Airways