Pia Aaltonen-Forsell to Join Finnair as CFO, Bringing Extensive Financial Expertise

(IN SHORT) Finnair has appointed Pia Aaltonen-Forsell as its new CFO, effective August 2025. She joins from Northvolt, bringing extensive financial expertise and leadership experience. Aaltonen-Forsell’s appointment is seen as a strategic move to further strengthen Finnair’s financial position and competitiveness in the aviation industry.

(PRESS RELEASE) VANTAA, 2025-May-5 — /Travel PR News/ — Finnair has announced the appointment of Pia Aaltonen-Forsell, M. Soc.Sc. (Econ.), MBA, as the new Chief Financial Officer (CFO) and a member of the Executive Board, effective 1 August 2025. Aaltonen-Forsell will begin her role at Finnair on 15 June 2025, bringing with her a wealth of experience in financial leadership across multiple industries.

Aaltonen-Forsell joins Finnair from Northvolt, where she served as CFO. Her previous roles include CFO positions at Outokumpu and Alhström-Munksjö, giving her a broad and deep understanding of financial operations in large, international companies. In addition to her corporate roles, Aaltonen-Forsell is a member of the Board of Directors and Chair of the Audit Committee at UPM-Kymmene Corporation.

“With her strategic vision and solid financial expertise, Pia brings a valuable contribution to the Finnair team as we continue to develop Finnair’s competitiveness and financial position in an ever-changing and cyclical operating environment. I warmly welcome Pia to my team,” said Turkka Kuusisto, CEO of Finnair.

Aaltonen-Forsell expressed her enthusiasm about joining Finnair: “Strong balance sheets and financial discipline have always been important to me – they’re the backbone of any successful business. But what truly drives business performance is a strong, united team with a shared target. I look forward to partnering closely with teams across Finnair – it is great to get to join this dynamic industry.”

In February 2025, Finnair announced that its current CFO, Kristian Pullola, would be stepping down from the position by August 2025.

Finnair communications, +358 9 818 4020, comms(a)finnair.com

SOURCE: Finnair Plc